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Posts Tagged ‘tealeaf’

Leveraging Digital Experience and Marketing

When we talk about Omni-Channel Marketing, we want to integrate marketing automation tools – campaign management, segmentation, etc – with Digital Experience platforms.  IBM has a complete suite of tools in marketing automation, content analytics and digital experience.  In this session at the IBM Digital Experience Conference, Connie Triassi, Angela Caruso and Bryan Daniel talked […]

Customer Analytics with IBM Tealeaf

At the IBM Smarter Commerce Global Summit 2014, Ken Bisconti, IBM’s Business Leader for IBM Customer Analytics (formerly known as Tealeaf), spoke about continuous customer engagement and he focused on three themes: Lifetime of customer journeys Cultural / organizational challenges Customer experience and analytics channels x technologies x individuals x data x LOB = vast amount of […]

Optimizing Experiences Using IBM TeaLeaf

IBM Tealeaf is a tool that can help you optimize customer experiences with your website.  Here are a couple of examples of where Tealeaf can be used: A customer has an issue with the website and calls your service center for help.  Rather than have the customer relive the poor experience, Tealeaf allows the CSR […]

IBM Connect: Helping CMO’s Improve a Customer Digital Experience

One of the sessions at the business partner day was on how to help the digital experience.  It’s more oriented to the services side but had some nice nuggets.  Let me start with some stats                 Here’s the day in the life of a digital marker Launch a […]

IBM Connect: Helping CMO's Improve a Customer Digital Experience

One of the sessions at the business partner day was on how to help the digital experience.  It’s more oriented to the services side but had some nice nuggets.  Let me start with some stats                 Here’s the day in the life of a digital marker Launch a […]