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Posts Tagged ‘silverpop’

What is the new IBM Marketing Cloud?

At Amplify 2015, IBM has formally announced their new IBM Marketing Cloud.  Throughout the day IBM is releasing more information about what is in the Marketing Cloud.  Here is what I learned just now. IBM Marketing Cloud is a combination of SilverPop Engage, Xtify and new features including Journey Designer, Journey Analytics, a single customer […]

How Will IBM Utilize Silverpop, Unica and Xtify?

Michael Porter, Principal at Perficient, recently wrote a blog post discussing how Silverpop, IBM’s latest acquisition, fits into IBM’s strategy of reaching the digital marketer. The enterprise marketing management space has been heating up for the past couple years.  IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it […]

IBM Acquires Marketing Automation Player Silverpop

The enterprise marketing management space has been heating up for the past couple years.  IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped.  Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C […]