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Posts Tagged ‘LEGO’

The 21 Hottest Toys to Buy Now as Determined by IBM Watson

This week, IBM released the IBM Watson Trend app that uses the power of IBM Watson to help you buy the hottest gifts for everyone  on your list. Watson isn’t programmed. It learns. It has been used for clinical trials, oncology and more and has the ability to learn a subject and then answer questions […]

#IdeaNotebook: More on the UX of LEGO

I’m not alone in my admiration of the UX of LEGO®. Shortly after my post about the contribution of user research for LEGO designers, I came across this UX Magazine article by Josh Tyson: POP UX! Lego Teaches us About the Power of Near-Perfect User Experience. Tyson asks a couple of intriguing questions at the […]

Building a better monster: User research by LEGO designers

I am a lifelong fan of LEGO© toys and games and of J.R.R. Tolkien. So when LEGO began to release The Lord of the Rings sets, I was delighted. I then came across this video about designing Shelob™ Attacks while reviewing the new sets: As a user experience researcher and designer, I enjoy learning about […]