Posts Tagged ‘emm’

At IBM Smarter Commerce in Tampa, Florida, IBM VP Robert LeBlanc announced ExperienceOne, a a portfolio of cloud-based and on premise solutions to help users make moments matter by combining marketing, sales and services capabilities. Essentially this offering combines: WebSphere Commerce IBM Enterprise Marketing Management IBM Customer Experience Suite (part of the IBM Digital Experience offering) […]

Managing large quantities of data and processes can quickly become overwhelming. In a recent blog post, Mark Polly, Director at Perficient, discussed five key strategies for omni-channel marketing. IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies: Collect data that helps create customer profiles Analyze that customer data […]

One of the sessions at the business partner day was on how to help the digital experience.  It’s more oriented to the services side but had some nice nuggets.  Let me start with some stats                 Here’s the day in the life of a digital marker Launch a […]

One of the sessions at the business partner day was on how to help the digital experience.  It’s more oriented to the services side but had some nice nuggets.  Let me start with some stats                 Here’s the day in the life of a digital marker Launch a […]

Mark Polly, Director at Perficient, recently wrote a blog post on IBM’s announcement of their new EMM Portlets. Today, though, IBM announced a much better integration between WebSphere Portal and IBM’s Enterprise Marketing Management (EMM) products.  Through EMM products, marketers can create and manage campaigns, segments, etc.  Now these new EMM Portlets will allow marketers […]