Skip to main content

Posts Tagged ‘Content’

A back door showing computer code

Healthcare’s Digital Back Door: One Term, Two Meanings and How (or Whether) to Use It

We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]

A mother and her caregiver daughter looking at the daughter's smartphone together

Caregiver Healthcare Content: When the Patient Isn’t Your Audience

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

An image of a tablet, a pen, glasses, a stethoscope and various charts

Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. Your team also has to contribute to it regularly. You likely should be posting at least once a week. But that number may be higher if you’re in a […]

Healthcare Writing Training: 5 Ways Your Content Team Can Benefit

It can seem like training is never-ending in the corporate setting — particularly in the healthcare industry. You’ve got compliance training, processes training, training from corporate leadership, onboarding training for new team members and more. But there’s one more type of training your healthcare content strategists and marketers need that you’re (probably) not doing: healthcare […]

Overcoming Healthcare’s Mountain of Mistrust – Part 2: Payers

This is the second part of our series in which we’re discussing the increasing need to build trust among healthcare consumers. The analytics and opinion-polling firm Gallup has found a decline in Americans’ trust in many institutions and industries, including healthcare. This means building strong, ongoing relationships with consumers and members will be more critical […]

Overcoming Healthcare’s Mountain of Mistrust – Part 1: Providers

According to research from the analytics and opinion-polling firm Gallup, Americans’ faith and trust in their institutions are on the decline. Even the healthcare industry, which has long enjoyed some of the highest trust ratings among the public, has also seen a drop in consumer confidence. Gallup’s data shows that Americans’ trust in the healthcare […]

Rapid Response Healthcare Blogging: Blog Fast, Blog Smart, Blog Well

Blogging is a great way to establish your healthcare organization and your providers as thought-leaders in the communities you serve. But as your audience members come to trust your organization, they will look to you as a trusted resource when healthcare issues arise in the news. That’s where rapid response comes in. Rapid response blogging […]

Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update

When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And […]

Little Girl Wearing Headphones Using Smartphone on the Colorful Neon

Generation Alpha: 5 Traits That Will Reshape Healthcare

My son is 5. He likes “Sesame Street” and superheroes. He zooms around the driveway too fast on his scooter. And when he falls, he still runs to me to kiss it and make it better. Like most parents, I worry and wonder about what kind of world he’ll grow up in. And because of […]

Key and keyhole with light

Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 2: Payers

This is the second part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. Having a cohesive content strategy is the key for consumers to open your digital front door and engage with your organization. To recap: Part 1 […]

Key and keyhole with light

Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 1: Providers

The digital front door — namely, the technologies and strategies you use to engage with consumers at every stage of their journeys — had started to catch on with healthcare consumers even before the COVID-19 pandemic. Now, digital-focused consumers have come to expect the convenience and speed the concept promises. And they’ll go to other […]

Physician Blogs: How to Position Your Physicians as Thought-Leaders

When people need to find a doctor, most of them turn to the internet. That means your organization’s physicians must find ways to stand out in this hyper-connected, hyper-competitive marketplace. As a healthcare marketer, you’re in a unique position to help your physicians find their voice. Physician blogs are a great way to get your […]

Load More