Chief Marketing executives who are tasked with growing a book business are faced with many challenges:
- Acquisition – What offers will increase direct response rates for prospects?
- Retention – What factors indicate whether a current is at risk for attrition?
- Activation – Once a new customer is sourced, how can we get them to use more products and services?
- Cross-Sell: Once a product is purchased what is the next best offer take serve to a customer?
- Up-Sell: What steps must be taken to put the customer on an upgrade path to a better product set?
PCI (Predictive Customer Intelligence) is uniquely tailored to B2B and B2C retailers interested in rounding out their view of their customer base to establish a set of demographics and offer characteristics designed to attract and retain new customers. The beauty of this solution is that virtually any retailer can immediately benefit from this capabilities since the solution have very broad applicability.
Furthermore, Perficient brings to the table its own unique demographic-append methodology to round out sparse customers with zip-level cluster data to give more of a 360 degree of the customer for development of a complete profile.
The Future of Big Data
With some guidance, you can craft a data platform that is right for your organization’s needs and gets the most return from your data capital.
To learn more about this solution, contact me
Tony Firmani
Director, Advanced Analytics
Tony.Firmani@Perficient.com
