IBM | Perspectives on IBM Technologies, Trends and Topics


Perspectives on IBM Technologies, Trends and Topics

Keynote Q&A: Salesforce on Opportunities with IBM Watson

Salesforce and IBM recently announced a partnership in which Salesforce will embed Watson deep into their cloud. During a joint IBM Interconnect and IBM Amplify keynote, Ginni Rometty, Chairman and CEO of IBM, chatted with Marc Benioff, Chairman and CEO of Salesforce, on what it means for both companies moving forward. Ginni: Together, IBM and Salesforce share […]

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IBM Amplify: DBS Bank Uses Analytics To Improve Customer Journeys

Sameer Gupta lead a session at IBM Amplify where he explained DBS Bank’s journey in using signals of intent, in real time, from multiple sources for developing one-on-one contextual communications with customers. They use a variety of sources like deposits, transaction history, credit card transactions, web behavior, location, etc to detect patterns and interest for […]

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Keynote Q&A: AT&T CEO on Joining Forces with IBM

A joint IBM Interconnect and IBM Amplify keynote this week in Las Vegas featured an interview with Randall Stevenson, Chairman and CEO of AT&T, about combining strengths with IBM. They lead a new category called TMT or Telco, Media, and Technology. Ginni Rometty, Chairman and CEO of IBM, led the interview. Some of the highlights: Question: Your […]

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IBM Amplify: Leveraging Stores & Store Associates to Fight Amazon

Late last year, Bridge Solutions and IBM completed an IBM 2016 Consumer Expectations study. Here are some stats: In 2011, those 13-29 shared common views. Today, those in their 30s carried over their opinions. Omni-channel capabilities are more important than ever. How retailers rate themselves and actual executions are often miles apart. Consumer expectations for […]

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Getting Started with IBM Content Navigator Plugin Development

IBM Content Navigator (ICN) is a massive leap forward for the OOTB Enterprise Content Management user experience. One of the most important features is the plugin interface. It allows organizations to extend or alter functionality in a maintainable way that persists nicely through upgrades and fix packs*. I’ve been working on a talk for a […]

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IBM Amplify: IBM Marketing Cloud Roadmap

This session was  a review of the vision for the IBM Marketing Cloud and how it will continue to evolve under the Watson Campaign platform. It also highlighted how IBM is pulling together new capabilities in order to support broader marketing department needs. Jeff Demavich, the Offering Management Leader, gave the roadmap presentation. Definition: Watson Customer […]

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IBM Amplify: Cognitive Scoring Models

Lead scoring blends itself well into customer journeys or contact journeys. These models are designed to drive intelligent customer journeys. Getting it right can be a difficult process.  The presenter at IBM Amplify walked us through basics on content scoring and how to then make those models more cognitive (e.g. how a machine can give […]

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A CMS for the Cognitive Cloud Era: Watson Content Hub

Last December, IBM released Watson Content Hub (WCH,) their new Content-as-a-Service offering.  At IBM Amplify 2017, Davad Strachan, IBM Principal Offering Manager, Digital Experience and Tyler Tribe, IBM Principal Offering Manager, IBM Digital Experience Software, presented and demonstrated the latest and greatest capabilities of IBM Watson Content Hub. WCH Provides 4 Key Capabilities It provides […]

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IBM Interconnect and Amplify 2nd Keynote

With both IBM Interconnect and IBM Amplify occurring in the same city at the same time, they took time to bring in the big guns for a shared keynote address on the 2nd day of the conference.  It started with a video highlighting our constantly changing world with cloud enabled, digitally connected devices and smart […]

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IBM Amplify: Keynote Highlights

Harriet Green, general manager Watson Customer Engagement, kicked off IBM Amplify 2017. She highlighted Retail Pulse, a chart across many categories, devices, etc. It shows all the aggregated data from various customers’ anonymized data. Watson is on an incredible roll with adoption. In 2017 more than 1 billion people will be impacted by Watson in […]

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