Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]
Posts Tagged ‘web content’
Collaboration vs Communication
I recently read a very short article on CMO.com regarding “Collaboration vs Communication and Why It Matters.” The article makes some good points but could expound on the topic overall. Let me give you my take on this. We see a lot of companies today attempting to redo their intranet, development processes, etc. Almost without […]
3 Ways Web Content has Evolved
When I first hopped online, it was 1995. I had yet to turn 8 years old and my parents had just purchased our first desktop computer, an IBM Aptiva. Life was fairly exciting for several reasons: First, I could surf Microsoft Encarta to absorb all the encyclopaedic knowledge there was to gain and second, I […]
MIT’s Lincoln Lab Creates a Benchmark for Digital Experience
I had the pleasure of sitting through Vishal Chawla’s session Monday morning at IBM’s Digital Experience conference in Atlanta, where he talked about Lincoln Lab’s process of upgrading Portal and Connections. Vishal is the Senior Manager of Technology Innovation and Integration with Lincoln Lab and was the team lead for their upgrade project. Lincoln was […]
Connected Health Trend Countdown: #10 M&A Meets Engagement
Connected Health is that always dynamic space where we connect patients, providers, insurers, and the health community at large in an effort to deliver quality care that is not confined to the mere 1% of time patients spend in the clinic care setting. It’s healthcare that braves the whirlwind of daily life with the goal […]