Posts Tagged ‘social networks’

Online communities and social networks like Twitter and Facebook have become important real-world data repositories that can be leveraged by life sciences organizations to gain insight into the patient experience, as well as to identify potential safety issues related to drugs and devices – otherwise known as safety signal detection. This week, my colleague, Dr. […]

Thus far we have covered both blogs and microblogs as we walk through the official scientific study that was completed by the University of British Columbia on the uses of social media in medicine and healthcare. Today we move into the wide world of social networks. Ask ten people in the know to define what […]

Because technology is now a key tool that enables marketing, the CMO – CIO worlds have collided, requiring enhancements to collaboration not only among those two groups, but also across the organization. But what is it that has changed, and what are these new challenges that we face? What’s changed? The business is directing the technology budget. CIOs […]