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Perficient Recognized in Forrester’s Automation Fabric Services Landscape, Q1 2024 Report

In an era where automation plays a pivotal role in reshaping businesses, selecting the right partner for automation fabric services is critical. Forrester’s report, The Automation Fabric Services Landscape, Q1 2024, offers insights into the evolving landscape and recognizes notable providers in the industry. Perficient is listed among these notable providers as a large automation […]

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Healthcare’s Digital Back Door: One Term, Two Meanings and How (or Whether) to Use It

We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]

2024 Healthcare Trends Perficient

9 Healthcare Trends For 2024

Our experts are closely monitoring nine healthcare trends that are shaping industry leaders’ strategies in 2024. And this year is especially interesting, because some of the biggest and fastest healthcare industry shifts in decades are happening right now. As such, forward-looking healthcare organizations (HCOs) that are on-track to differentiate their brand in the modern marketplace […]

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How Medical Device Companies Build Loyalty Among Nurses

For medical device companies, building loyalty among nurses is a key element in driving growth. In this post, we’ll look at four loyalty builders for the nursing population. These loyalty builders are designed to engage and drive relationships among this critical stakeholder group. Nursing is the most trusted profession in the U.S. In fact, 78% […]

HIPAA-Ready and Personalized Commerce Lunch at Adobe Summit 2024

Secure and Personalized Commerce for Healthcare and Life Sciences

The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]

HIMSS 2024

Healthcare Insights We’re Exploring at HIMSS 2024

HIMSS24 draws together a vibrant and diverse community of healthcare trailblazers from around the world. And it’s all happening right now in Orlando. Attendees include visionary healthcare leaders, innovative disruptors, and dynamic market suppliers, among many, many other movers and shakers. Perficient’s Howard Krain, is excited to attend again this year, and shared, “HIMSS provides […]

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Exploring Healthcare Trends in Sitecore and Digital Marketing

In the latest episode of the Sitecore Sessions, our Sitecore MVP’s, Megan Jensen and Myself met with healthcare strategists Priyal Patel and Michael Porter to discuss healthcare trends, our success in delivering healthcare projects with Sitecore, the challenges and opportunities we’ve been seeing across composable, finding search and leveraging AI. You can watch the whole […]

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Disruptive Strategies in the Pharmacy Benefit Manager (PBM) Industry: Evolving Business Models

As we explored in our previous blog, prescription drugs reach patients through a complex web of entities. Pharmacy benefit managers (PBMs) play a crucial role. Yet the PBM landscape is rife with tension. PBM is Transforming The PBM market, despite concerns about reduced competition, is undergoing a dynamic transformation. Various developments are injecting competition and […]

Planning For Future Success

10 Ways Agile Supports Product-Driven Healthcare

The shift from a project to a product mindset is particularly relevant for health insurers and healthcare providers as they aim to enhance their agility, responsiveness, and consumer-centric focus. Agile methodologies play a crucial role in facilitating and supporting this transition in the healthcare industry. Agile’s role in product-driven healthcare Continuous Improvement in Healthcare Services: […]

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Caregiver Healthcare Content: When the Patient Isn’t Your Audience

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

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Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. Your team also has to contribute to it regularly. You likely should be posting at least once a week. But that number may be higher if you’re in a […]

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