Archive for the ‘News’ Category
Recycling, reusing and being green in general seems to be synonymous of saving money, which made it very popular. I believe that a good way to save energy would be to reduce the use of our work computers 1hr per day. I am sure that most people would support shorter workdays, but as consultants we cannot compromise on delivery. So, the question is: How do we reduce the amount of time we expend in front of the computer and increase our productivity?
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Tags: DCTM, ecm, energy
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A comment from the previous part of this topic has inspired me to share a wider view of the process… which includes more work.
I was inspired by a conversation I had with some colleagues about some ECM implementations that were not being indexed and were lacking in basic HTML standards.
Considering that you are able to either be indexed currently or are working on a site that will comply with standards to be indexed then the fun begins.
After you are being indexed it is time for maintenance. Maintenance consists of things like evaluating your messaging and your content perhaps by using A/B testing and analytics to determine how your content resonates with your customers.
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Tags: IT, maintenance, Marketing, SEO
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 Or maybe the complete question is: Since lots of SEO standards match HTML 1.0-4.0 standards why does it take additional work to optimize a web page after you go through all the trouble of creating it?
When you think about it, why isn’t it already optimized? For a large site with a few million pages this can be tons of re-work; maybe too much to even consider engaging without a compelling reason. In today’s world where we have advanced process management like Six Sigma telling us that a managed process costs us 75% more when that process is repeated for exceptions then why don’t we do it right the first time?
To understand why things have developed this way we have to look back a few decades.
Remember back when you learned HTML? I do. I remember downloading HotDog from Sausage software and being very pleased that the installer finished as deafening alarms were ringing and our company was being evacuated for a bomb threat.
I spent the rest of that day building web pages on my laptop in a mall, a restaurant, and a friend’s house publishing locally to Netscape. If you’re an old geek you remember being led around places while you were almost permanently tethered to your first laptop. Life was simpler back then.
But why was it simpler?
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Tags: browser wars, HTML standatrds, SEO
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 Are you using all the tools in your Online Marketing Toolbox? The ongoing argument of whether to promote a website by optimizing organically or by virtue of paid ads is a struggle every online marketer has to balance. Although agreeing that both methods are important rarely are companies prepared to exercise the synergies between the two.
Before we discuss the relationship we should begin with definitions:
Organic
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
Paid Ads
Paid Ads typically refer to the sponsored areas on Search Engine Results Pages (SERP’s) that allow companies to rank for keywords based on bidding on them rather than actually earning them with relevancy.
It’s easy enough to solve ranking problems by throwing money into paid campaigns and some companies choose to promote themselves by investing anywhere from under $10k /mo. to over 1M/mo. buying keywords.
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Tags: Organic and Paid Synergy, PPC, SEO
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Well, yes and no.
 Then and now The phrase ‘it takes money to make money’ implies some blind spending. Blind spending that business people agree to after shiny marketing pitches. Remember Darren Stevens from Bewitched? Darren was an Ad guy and (as ad guys had to do back then) worked by this premise. Darren didn’t have digital billboards or the internet, he had poster board and markers. Darren didn’t have data points about every sale, he relied on the sold inventory net above the status quo and took credit.
Today we have the ability to collect data and monitor all aspects of online marketing. Today blind spending is unnecessary.
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Tags: online marketing, SEO
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As online conversions are becoming more and more prevalent it is important to maintain process and a plan for your online presence. The way to calculate ROI and other conversion metrics is with analytics.
The Best Practices model used for analytics can be broken into seven steps which are listed below.
  1. Identify Conversion Goals & KPIs
There are two types of indicators to monitor traffic and conversion.
Traffic monitoring is the practice of recording every person on every page regardless of source, relationship or authentication. Typically a tag of source code is placed into a global footer of a website so that every page includes the tag. Once the tagging is implemented you can review the traffic using a dashboard provided by the analytics tool which will report on information about the traffic like how long was the average customer on your site and where they went.
Conversion tracking is different than traffic tracking in that you will want to define a goal and track that independently of the traffic monitoring. An example of this may be that you have a landing page used for an email campaign or perhaps a confirmation page after an ecommerce transaction.
Conversion tracking is very powerful because you can include values used in your application in the reporting dashboards. Typically for an ecommerce site the itemized receipt values would be important to track so those values can be used to populate the dashboard and then your reporting will include sales data in the summaries.
Every site and organization has its own unique set of goals and these goals may change rapidly as data is collected and tuning is performed. (more…)
Tags: Analytics, sem, SEO
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by Erin on May 25th, 2010
 One of the biggest challenges faced by IT leaders today is spending a lot of time, money and resources trying to comply with government regulations and internal requirements, but yet still experiencing repeated non-compliance issues. On top of that, IT leaders often cannot determine why this is the case. It typically comes down to “culture” because cultural norms that naturally exist and evolve within an organization will trump IT framework every time.
Usually, IT compliance is goverened by committee: HR, Legal, Internal Audit, and IT. Any leaders in these functions can join Perficient’s Amy Shavor, who leads the company’s governance and risk compliance practice, for a free webinar this week to find out how IT can leverage a framework for enhancing culture within their business so that it will mitigate risk of business ethics violations.
This Thursday, May 27th, at 12:00 CST, join us for Perficient’s free webinar on Managing Privacy Risk in the Digital Age.
Tags: Compliance, data privacy, regulations, risk management
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Perficient is proud to announce a new online marketing strategy that is capable of incorporating
- Organic SEO
- PPC
- Analytics
- Link Building, and
- Social Media
into client sites.
This new framework is flexible to support online marking across any platform or hybrid environment while still staying focused on the individual needs of a customer.
For details about this service look forward to additional publications here or contact John Sisler for more information.
Tags: Analytics, Link Building, Organic, PPC, SEO
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by Erin on May 7th, 2010
 Today, we’re announcing that we’ve partnered with FatWire Software, a leading provider of Web Experience Management (WEM) solutions.
We’re always trying to help our customers gain a better ROI from their web content management (“WCM”) initiatives by providing strategic WCM planning, design, implementation and migration consulting services through the use of our web content migration methodologies and WCM process lifecycle.
Ed Rawson, General Manager of Perficient ECM business unit, was asked about this partnership and what it will do to help our customers’ projects:
“Partnering with FatWire provides us another avenue for delivering quality, integrated Web Delivery Platforms for our customers. We’ve had a long tenure of success implementing Web User Experience and WCM solutions for Fortune 1000 companies and we believe implementing FatWire products as part of our proprietary processes will give us a competitive advantage over other implementers.”
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Tags: ecm, fatwire, WCM
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by Omar Koudsi on April 27th, 2010
Perficient will be at the 2010 ARMA Houston Conference for April 26/27th. Stop by our booth and chat with us! Lets talk Records Management and ECM solutions….
Tags: ARMA, Conference, ecm, Houston, Management, records, RM
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