Posts Tagged ‘Web Solutions’

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

Just as the promise of technology in marketing is undeniable, so are the challenges many companies face when integrating it with their marketing. In many organizations, marketing teams aren’t reaching their potential in digital marketing, frequently due to technological obstacles, whether internal or external. “Kovalev v Szilagyi 2013 Fencing WCH SMS-IN” by Marie-Lan Nguyen is licensed under CC-BY […]

I recently attended an excellent webinar “Ask the Experts – Adobe Target New Features” presented by Adobe’s @kimenwarner. During the webinar, Kimen mentioned a very exciting new feature coming to Adobe Target in February 2016: AT.js. AT.js is the new client library for Adobe Target, replacing the legacy mbox.js. This new client library is currently in […]

In a recent blog post, Taylor Rhyne, wrote about how B2C marketing is more advanced in some ways over B2B marketing. On Tuesday, October 6, in a joint webinar with Perficient’s David Hess and Insite Software’s co-founder, Brian Strojny, you will have a chance to learn why customer experience management needs to be a keystone of […]

Written by Paul Plakut This is installment two of a multipart series on Sitecore 8 – A Modern Experience Manager. If you are wishing to start at the beginning of the series, please begin HERE. I left off with an explanation of Skynet; a sort of artificial marketing intelligence that learns user behavior. As promised, […]

Written by Paul Plakut In the beginning, there was content. Content fed search engines, which in turn helped to determine search engine rankings, and ultimately contributed to the overall success of a website. It was content that first engaged the user, content that earned user loyalty, and content that maintained website relevancy. All of that […]

In the world of ecommerce, especially in the last few years, I’ve grown to appreciate the importance of data. Every project, every implementation, and every site we have launched has proven time and again that it is most important to maintain the quality of data and to structure it well, so that it can be […]

A few months ago our VP of Sales posted an article, “But I Want Commerce and Content Management!” The post talked about the need and growing availability of combined commerce and content management solutions. Recently, two of our technology platform partners, Insite Software and Sitecore, have formed a strategic alliance to bring an even better […]

Written by Shilpa Tawar Reach your customers where they are. Your customers are moving from one location to another with mobile eCommerce that is accessible to them via smart phones, iPads, and other devices. A Quantcast Mobile Trends Study showed that mobile web usage in the U.S. grew 110 percent in 2010, while worldwide growth […]

Written by Nikhil Deshmukh I have a CMS but… There is a notion that a content management system will act like a silver bullet and will solve all of your content problems. While this can be true after initially starting to use your CMS, sometime down the line there will inevitably be a need for […]

You have an e-commerce site that serves a variety of vertical markets, perhaps diverse geographies, but more critically – a wide array of customers. You may have spent tens of thousands of dollars to ensure your site provides a positive user experience…yet you can’t seem to really reach or engage your potential customers. The traditional website has generally […]