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Posts Tagged ‘unica’

How Will IBM Utilize Silverpop, Unica and Xtify?

Michael Porter, Principal at Perficient, recently wrote a blog post discussing how Silverpop, IBM’s latest acquisition, fits into IBM’s strategy of reaching the digital marketer. The enterprise marketing management space has been heating up for the past couple years.  IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it […]

IBM Acquires Marketing Automation Player Silverpop

The enterprise marketing management space has been heating up for the past couple years.  IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped.  Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C […]

IBM Connect: Active Site Analytics and WebSphere Portal

Thomas Stober, IBM Lead Architect WebSphere Portal Foundation, gave a presentation at IBM Connect 2013 titled “Enhance WebSphere Portal Delivery with Real time Active Analytics Insights”.   Of course, site analytics tracks user interaction with your site and can be a key input to help you optimize your portal design.  It also can play an […]

IBM Impact: Smarter Commerce Trends

IBM is combining their various commerce products to create a more cohesive offering. I’m not the biggest expert but it’s obvious they are extending functionality and integrating capability.   They held a session on Smarter Commerce and their offerings.  From what they had a few years ago with just WebSphere Commerce, they’ve grown to cut across […]

Interview of Unica’s Steve O’Brien

The following is the transcript of an interview of Steve O’Brien, VP Internet Solutions Marketing for Unica, and co-writes a blog with Rand Schulman of Unica. Steve is responsible for driving Unica’s success in the online marketing space. With over 20 years of management experience in the technology industry, Steve’s career includes director and VP-level […]