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Posts Tagged ‘McKinsey’

Web API Using Azure

Rebooting Analytics and CAO

I really like a recent article by McKinsey about Rebooting Analytics Leadership and Moving Beyond the Math. Like many, I see a lot of opportunity with data and analytics. I believe insights in context will bring more value to business than any previous iteration of report, self-service reporting, visualization, etc. The combination of AI, API’s, […]

Automotive Leaders are Mastering Digital Transformation

Think back, and we are talking about 30 to 40 years ago; when a company would release a new car. These different automobiles would be completely new in regards to the make and design. It was exciting to see the fresh new features and styles that the companies would introduce. That is what people wanted. […]

Top 5 Life Sciences Blog Posts From May 2016

Now that June is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in May – they’re ranked in order of popularity, with number one being the most viewed piece. Gartner’s List Of 5 Cool Vendors […]

Top 5 Life Sciences Blog Posts From April 2016

Now that May is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in April – they’re ranked in order of popularity, with number one being the most viewed piece. From Laptops To Tablets: Eli Lilly Bought […]

Leading Organizational Transformations: A Digital Perspective

McKinsey has a long but great article on Leading Organizational Transformations. It’s very focused on the generic need of transformation rather than my more specific focus on digital transformation but the description of the problem and recommendations on approach make sense in both use cases. The problem Let’s face it, most attempts at transformation of […]

3 Ways Life Sciences Can Jumpstart Digital Transformation

  I recently read an article from McKinsey & Company about the digital revolution that needs to occur in order for the life sciences industry to be successful in today’s age. This is the same digital revolution that helped transform other industries, such as financial and retail. Like I mentioned in one of my previous blog […]

Cracking the Digital Code: McKinsey Survey

As you think about your digital transformation, it’s good take a step back and review what other companies are thinking about or doing in their quest to “go digital.” McKinsey released a survey of 987 global executives and their thoughts on this. I like both the insights in the data and McKinsey’s take on the […]

Sharper Picture of Social Media Influence

McKinsey has a great article on recent research defining the impact social media has on consumers.  While I’ll let you go to their article and get the complete picture, I can say I was surprised that they found that 26% of purchases were influenced by social recommendations.  Keep in mind that a social recommendation counts […]

Understanding How Business Customers Buy

Mckinsey has a great research article that fits digital transformation to a “T.” It’s titled, “Do You Really Understand How Your Business Customers Buy?” It’s long enough that I cannot do it justice in my brief synopsis and a highlight of key points so go read it. Here’s the key: how businesses buy complex items, […]

Digital Tipping Point: McKinsey Releases Survey

Mckinsey released their digital survey and it’s chock full of information.  They note that this years survey focuses on digital spend and how companies organize themselves.  Not surprisingly, most companies are investing in digital to build a competitive advantage or to grow a business.                       […]

Marketers Need to Move Beyond One-hit Wonders

CMO.com had an article on a speech given by David Edelman, Principal at McKinsey.  I loved the premise of the article.  If a marketer relies too much on one-off marketing efforts, they will be left in the dust of their competitors.  Rather than focus on the negative, David chose to give positive examples. But before […]

McKinsey survey shows social tools usage continues to rise

Anthony Myers posted an article on CMS Wire with results of McKinsey & Company’s latest survey about the use of social tools inside corporations.  I highly respect McKinsey & Company, so I want to pass this information along.  The main results are shown in the image here.

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