Posts Tagged ‘kpi’

For the vast majority of hospitals, a redesign is triggered by three events: An organizational-wide rebrand or rename Acquisition or merger with another entity Annual funding cycle catches — e.g. “it’s been too long” or “we’ve asked two budgets ago” However, this funding decision is just the starting place. Your website is the first — […]

In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]

Want to know how your organization is performing against business objectives? Well then get your KPIs defined and ready.

Make sure to get your project off on the right foot with an immersion workshop to discuss goals, users, requirements and more!

Don’t stock your project with meaningless stories. Prioritize, define and evaluate to put the right plan into action.

As more and more companies are going digital, the challenges of designing an effective digital strategy and measuring its success have also become more complex. The digital landscape is rapidly changing, so having a powerful digital strategy in place is of paramount importance for businesses. One of the most effective ways to accomplish this task […]

The capabilities of augmented reality (AR) are reaching beyond the entertainment sphere and into the hands of store managers. The combination of leading image recognition software and MicroStrategy’s business intelligence (BI) platform is allowing organizations to put BI into the hands of employees and improve store performance with AR analytics. Delivering analytics via proprietary web, mobile […]

Avon, a leading beauty company, presented a customer case to our MicroStrategy partner to find a more efficient way to identify product performance in their stores. MicroStrategy, with support from our experts, took this challenge and produced an augmented reality application using the platform and augmented reality APIs. The result? An application that can display […]

Think Google always has thought provoking content. I found this one to be a good summary of the evolution of how you measure what’s happening on your site.  We find that as a company becomes more sophisticated in the use of analytics, they start looking for deeper and better insight.  You should read the whole […]

We hosted a webinar on how you can maintain and maximize your digital marketing success when you’re going through a website redesign. This blog post outlines the SEO and PPC considerations you must make, taken from our webinar. Keys to SEO Success A migration can lead to a significant drop in organic search performance. But it is possible to make any […]

Yesterday a client asked me what Key Performance Indicators (KPIs) they should be tracking on their public site search. At first I was afraid I would not be able to answer this question – I don’t know their business or website nearly as well as they do. I know the wide variety of statistics that are […]

Recently, I attended the IBM Vision conference in Orlando. At the conference, I watched a presentation on what our friends at IBM are calling one of their “signature solutions”: CFO Performance Insight. This reminded me of various blog posts of mine, such as: Reengineering the Forecasting Process with Predictive Models (Nov 2nd 2012) and Forecasting […]