Skip to main content

Posts Tagged ‘healthcare’

HIPAA-Ready and Personalized Commerce Lunch at Adobe Summit 2024

Secure and Personalized Commerce for Healthcare and Life Sciences

The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]

A mother and her caregiver daughter looking at the daughter's smartphone together

Caregiver Healthcare Content: When the Patient Isn’t Your Audience

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

Istockphoto 1327568875 612x612

Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

An image of a tablet, a pen, glasses, a stethoscope and various charts

Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. Your team also has to contribute to it regularly. You likely should be posting at least once a week. But that number may be higher if you’re in a […]

Healthcare Writing Training: 5 Ways Your Content Team Can Benefit

It can seem like training is never-ending in the corporate setting — particularly in the healthcare industry. You’ve got compliance training, processes training, training from corporate leadership, onboarding training for new team members and more. But there’s one more type of training your healthcare content strategists and marketers need that you’re (probably) not doing: healthcare […]

Istock 542935478

Caldera Medical is Live on Oracle Fusion (Cloud) SCM and Financials

SCM | Supply Chain Management Migration to the Cloud – August 2023 Go Live! Caldera Medical, INC.   Business Challenge + Opportunity Migrate existing footprint and business processes from Microsoft NAV into Oracle ERP and SCM Cloud (Fusion).  In addition to migrating Caldera Medical to Oracle Cloud for their Finance (ERP) and SCM needs (Procurement, […]

Overcoming Healthcare’s Mountain of Mistrust – Part 2: Payers

This is the second part of our series in which we’re discussing the increasing need to build trust among healthcare consumers. The analytics and opinion-polling firm Gallup has found a decline in Americans’ trust in many institutions and industries, including healthcare. This means building strong, ongoing relationships with consumers and members will be more critical […]

Overcoming Healthcare’s Mountain of Mistrust – Part 1: Providers

According to research from the analytics and opinion-polling firm Gallup, Americans’ faith and trust in their institutions are on the decline. Even the healthcare industry, which has long enjoyed some of the highest trust ratings among the public, has also seen a drop in consumer confidence. Gallup’s data shows that Americans’ trust in the healthcare […]

Medical Sales Team Assist

5 Tips To Ease the Find Care Experience for Patients and Members

Consumers across every age group expect healthcare digital experiences that match the ease and convenience of making purchases online, reserving a restaurant, booking private accommodations, getting personalized movie recommendations, filing taxes, and even virtually buying a car.  However, the consumer-patient journey is far more complex and multifaceted than other everyday consumer experiences. Patients and members need […]

Business People Discussing At Lobby

Is Your Healthcare Digital Organization Really Product-Driven?

Digital organizations in health payers and providers strive to enhance value for their patients and members. And the stakes are high for these consumers. After all, healthcare decisions impact health, wallet, and emotional well-being. That means digital experiences become an important opportunity to positively fill gaps – both before and after care is received. What […]

Rapid Response Healthcare Blogging: Blog Fast, Blog Smart, Blog Well

Blogging is a great way to establish your healthcare organization and your providers as thought-leaders in the communities you serve. But as your audience members come to trust your organization, they will look to you as a trusted resource when healthcare issues arise in the news. That’s where rapid response comes in. Rapid response blogging […]

Adobe Commerce Hipaa Compliant Healthcare Experiences

Adobe Commerce: Leading the Way in Proactive Healthcare Experiences

There’s been a massive change of tone in the healthcare space over the last few years. What is it you might ask? Well, simple. Proactive healthcare choice. Let me explain. Traditionally, healthcare was reactive – when something went wrong, we would go to the doctor or seek medical treatment. Today, however, the tables have turned […]

Load More