As a Director in the Optimizely practice, Lisa Hunter is involved in delivery, mentoring, pursuits, and everything in between. Her ability to incorporate interests from her personal life within a career at Perficient, specifically in Optimizely, has enabled her to grow her career to new heights while simultaneously transforming our clients’ organizations. The dedication of […]
Posts Tagged ‘Customer Centric’
The Key to Automotive Transformation Is Customer Centricity
These days, a lot of companies talk about customer experience, customer centricity, customer focus, and customer obsession. And it all sounds great. It is exactly the right thinking, and it is something that nobody can really object to or debate in terms of the correctness of the sentiment. However, being customer focused is more than […]
Essentials for Your Digital Strategy: Digital Responsibility
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. When you hear “digital responsibility” what comes to mind? If your company thinks […]
Essentials for Your Digital Strategy: Consumerization
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. As consumers, we appreciate how breakthroughs like smartphones, global positioning systems (GPS), genetic […]
#DF15: Embracing Customer Centricity with Service and App Cloud
On the first day of Dreamforce 2015, two service experts from HP spoke about how they manage customer centricity. The session abstract: Proliferation of digital channels, new consumer experiences, and migration towards service-based offerings are the key trends shaping customer-centricity. Cloud applications are playing a key role in helping organizations respond to these trends. Join […]
The ‘Age Of The Customer’ Is Here. What Are You Doing About It?
Customer centricity is no longer just a loaded buzzword used by marketers preaching tactics such as personalization and customer experience. Customer centricity is now a mind-set that companies need to adopt throughout the entire organization—not just marketing—to thrive in the digital world. This quote from CMO.com’s article The ‘Age of The Customer’ Is Here. What […]
Managing Data in the Digital Transformation Era
Managing data has been a challenge irrespective of the size of the company. Last couple of decades most of the companies invested in leveraging the Enterprise Data through variety of initiatives like Enterprise Data Warehouse and Business Intelligence. If we divide the enterprise information usage in the last 2 decades, primarily they fall into the […]