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Posts Tagged ‘coremetrics’

IBM Connect: Helping CMO’s Improve a Customer Digital Experience

One of the sessions at the business partner day was on how to help the digital experience.  It’s more oriented to the services side but had some nice nuggets.  Let me start with some stats                 Here’s the day in the life of a digital marker Launch a […]

IBM Connect: Helping CMO's Improve a Customer Digital Experience

One of the sessions at the business partner day was on how to help the digital experience.  It’s more oriented to the services side but had some nice nuggets.  Let me start with some stats                 Here’s the day in the life of a digital marker Launch a […]

IBM Connect: Active Site Analytics and WebSphere Portal

Thomas Stober, IBM Lead Architect WebSphere Portal Foundation, gave a presentation at IBM Connect 2013 titled “Enhance WebSphere Portal Delivery with Real time Active Analytics Insights”.   Of course, site analytics tracks user interaction with your site and can be a key input to help you optimize your portal design.  It also can play an […]

IBM Impact: Smarter Commerce Trends

IBM is combining their various commerce products to create a more cohesive offering. I’m not the biggest expert but it’s obvious they are extending functionality and integrating capability.   They held a session on Smarter Commerce and their offerings.  From what they had a few years ago with just WebSphere Commerce, they’ve grown to cut across […]