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Posts Tagged ‘CMS’

Is There a Place for “Headless CMS” in Digital Transformation?

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

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IBM Digital Experience Conf: IBM Web Content Manager Patterns

Eric Morentin and Nick Baldwin spoke about WCM Patterns that should be used in content management development in IBM Digital Experience.  Patterns of course are a “canned” way or even best practice for implementing solutions.  There are four themes of patterns they talked about: Better content / component model There are different types of content […]

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Sitecore Rebrands CEP and Partners with MongoDB for Analytics

This past week Sitecore made some announcements regarding their CXM platform.  First up, Sitecore is changing the name of the product from Customer Engagement Platform (CEP) to Sitecore Experience Platform.  I sat through a partner briefing about this and still don’t have a clear picture of why the name change.  But maybe this new name allows […]

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Dreamforce: Move Marketing from a Cost Center to a Profit Center

Well Dreamforce 13 was a whirlwind and I’m glad to be home.  The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger.  While the title of the session  said something about Marketing Metrics and ROI, it really was about how Ms Nurnberger transformed Sungard’s marketing efforts over the last 18 months. […]

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Dreamforce: Marketing Technology Landscape

Brian Andersen (LUMA Partners) and Robin Bordoli (Marketo) gave a great presentation on the Marketing Technology Landscape.  This area is to broad to get into details in one hour, so they presented an overview of the market and then suggested the following three tactics to cope with the vast amount of change going on: Accept […]

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Dreamforce: Understanding the Power of Content

I attended a panel discussion on the power of content in your marketing efforts.  The panelist agreed that content is really important, but it is becoming clear that lots of content is more important than spectacular content.  Content like white papers or blog posts take a lot of time to put together, so you may […]

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Liferay 6.2 Features Announced

About one year ago I blogged about what Liferay was planning for it’s next portal version 6.2. At the Liferay Symposium in October, Liferay announced that 6.2 would be available later this year. I missed the symposium this year, but Brian Ruby provided the following info on CMSWire. Liferay has implemented Bootstrap for its theme, […]

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Sitecore a Strong Performer in WCM according to Forrester

Forrester Research recently released the “The Forrester WaveTM: Web Content Management For Digital Customer Experierence, Q2 2013”, which is a report where they evaluated 10 of the “most significant” WCM providers.  Forrester evaluated the providers in their current offerings, strategy and market presence.  The paper is specifically geared towards developers; however it is not so […]

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Salesforce: Can I really build a portal on the platform?

Back in 2012, Gartner included Salesforce.com in their Horizontal Portal Magic Quadrant as a Visionary.  Since that time, many people have scratched their head wondering how is a CRM system a horizontal portal?   In fact, Michael Porter recently blogged about Virgin Airline’s new employee portal built on Salesforce.  But the real story behind Salesforce […]

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A Webinar for Digital Marketers on Increasing Website Relevancy

Update: Please note the date of the webinar has changed!  Updated information is below. On April 18th, 2013 Erin Moloney, Perficient’s own Director of Digital and Social Media Marketing will be presenting a webinar about how Perficient increased our own site traffic nearly 150% by redesigning our site and building it on top of the […]

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Perficient Digital Transformation Blog

Perspectives and insights from our thought leaders on change management, Big Data, cloud, mobile, integration, APIs, analytics, digital experience and business optimization strategies to drive digital transformation.

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