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11 Strategic Issues Facing CIOs in 2015

When we talk about digital transformation here at Perficient, we are often talking about big data, cloud, mobile and social.

 
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In a recent Forbes article titled “CIO Lessons Learned: My Approach To The Top 10 Strategic Issues Of 2015“, Mark Sunday of Oracle says, “the CIO must be adept at understanding and responding to business requirements, executing on technology projects, and supporting customers in new and better ways.”

We couldn’t agree more. Sunday then outlines 11 strategic issues that CIOs are facing in 2015, and digital transformation has a lot to do with them. I’ve summarized each of his 11 points here: Read the rest of this post »

Digital Trends and Impacts

Digital Transformation has been happening for a while, what is different now compared to earlier years of digital transformation, is the factors which determine the Transformation. Who is changing the game ? the speed and the volume of information available etc. The change is fast because it is just not only the companies who changes the customer engagement but also each consumer armed with the power of a mainframe equivalent of yester years and has the ability to dictate the rules of digital engagement through disruptive technologies. B2B customers do their research on-line and do their purchases with their models and not wait for the salesperson to stop by to look at the colorful materials. One can buy directly from overseas and execute the contract without leaving their desk. So it is important for companies to change their methods of interactions with customers using digital transformation.

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Source: McKinsey Global Institute

Major Factors driving Digital Transformation :

  1. Disruptive technologies / Companies
  2. Customer behavior changes, options available to customers
  3. Proliferation of smart devices

To adapt to this changing world order companies has to invest in technology and be responsive to the customer. Brick & Mortar and On-line are not mutually exclusive. For a customer it is the same company. Engaging the customer through multiple channels and providing superior experience will be a big differentiator. Big Data powers this behavioral pattern recognition and help deliver the superior customer experience. The expected income growth based on the Big Data technology is on par with Digital Transformation for product/operational innovation (see picture). The biggest expected return  is the digital engagement of the customers.

Creating the data driven environment to support the advanced/predictive analytics and leveraging information through Data Science to engage Customers and innovate new products means investment in Digital Transformation in each of those areas.

See Also: What Salesforce backing of Predictive Analytics Firm means

 

 

Thriving in the Digital Economy thru Digital Transformation

IDC released a new MaturityScape report intended to provide guidance to companies about how to thrive in our new digital economy.  They predict that by 2018 a third of the top twenty market share leaders in each industry will be disrupted by new competitors that use digital technologies to create new services and business models.

IDC provide the following maturity model for digital transformation:

 

Digital Transformation Maturity

Source: IDC

IDC also identifies five key dimensions that need to be addressed:

  • Leadership – leaders need to become more sophisticated and knowledgable in their digital ecosystem.
  • Omni-Experience – the ability to attract and retain customers, employees and partners through engaging digital experiences.
  • Work Source – transforming the businesses work with talent through digital technologies
  • Operating Model – making business more responsive and effective through digitally connected people, partners, systems and assets
  • Information – leverage information and analytics to respond quickly to business opportunities

In the coming months, IDC plans to add further information about these dimensions.

Overall this is exciting information and validates a lot of the work we are currently undertaking with regard to Digital Transformation.

Nate Silver and Analytics

Nate Silver, founder of  FiveThirtyEight.com, was interviewed at Adobe Summit 2015. His views on the future of analytics and what made him successful are pretty interesting. Check it out on our Digital Tech blog

Question: You are also an entrepreneur. One thing you have to do is how to communicate the data.  How do you and your colleagues do that?

The first part of it is to understand the question. We are trying to avoid putting three unrelated items together.  We are doing basic techniques and then communicate it.  If you can’t communicate the method then you missed.  He used an example of an academic paper with bad writing that can obscure brilliant insights.

Question: So, if you don’t know your data then you should be a poor writer?

We want our writers to know their subject and data really well. We try to reverse the shouting and screaming when people don’t know their topic.

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Posted in News

Transformation Needs Marketing, IT and Product Teams To Harmonize

With any Digital Transformation journey, various groups within your company need to coalesce together in order to move the organization forward.  Adobe CIO Gerri Martin-Flickinger spoke about how Adobe had to harmonize their Marketing, IT and Product efforts to ensure their transformation journey was a success.  You can read my blog article about what Adobe and other companies are doing to bring these factions together.

Return on Transformation

What’s the biggest issue preventing your organization from starting a digital transformation program?

Last week, my colleague Michael Porter and I hosted a webinar in which we posed that question to our audience. From choices like attaining fundingsecuring executive buy-instaffing the right team and others, we learned that demonstrating return on investment (ROI) was their top challenge. Not surprising, considering the time and resource commitments required for successful transformations.Biggest barrier poll results gray 2

If you’re new to the topic, here’s a primer. Digital transformation is the use of technology to the realign a business so it can compete in the “age of the customer.”1 This work brings digital capabilities to bear on operational systems in order to better serve digital natives and other customers who have adopted new behaviors, devices and channels, along with the increased expectations of service, support and ease-of-use that accompany with them. To learn more, watch the replay of the webinar.

While no single mathematical formula can calculate transformation ROI for every organization, we can offer the following advice and a few select questions to help make the case. Anticipating ROI helps determine what to invest in, and perhaps more fundamentally, whether to invest at all. For some, this may be the first hurdle.

On that issue, consider these questions:

  • What will be the impact or cost of forgoing transformation action?
  • Can you anticipate digital disruptions that may occur in your industry, while ensuring enough time to react?
  • Do you want to be a leader in your sector, or can you execute a fast follower strategy successfully without investment now?
  • How confident are you that competitors are not enacting their own digital transformation programs?
  • Is this something your competition already does and which your customers already expect? If so, this becomes a must-have without ROI.

Especially at successful organizations, such questions may seem unwarranted or premature. Leaders may think it unnecessary to engage in talk of digital transformation initiatives and be unwilling to see beyond perceived risks. For those organizations, we encourage open-mindedness, as well a look at the long list of once-flourishing brands diminished by digital leaders in recent years.

Read the rest of this post »

Is Customer Experience the Top Digital Trend for 2015?

If you listen to over 6000 business professionals, the answer would be YES!  Econsultancy, in association with Adobe has produced a Digital Trends report every year for the last several years. This year’s report, Digital Trends 2015, says Customer Experience is the top, single most exciting opportunity in the digital marketing world. 22% of the survey respondents said that Customer Experience is their top opportunity while Content Marketing came in second at 15%. Here is an infographic from Adobe’s Digital Marketing blog highlighting the trends (view the infographic below as well).

When I looked back over the trends from the last several years, Customer Experience is the only topic voted highest two years in a row. Back in 2014, Customer Experience was predicted to be the hottest trend. In 2013, Content Marketing came out on top.  In 2012 Social was the top opportunity and Mobile topped the charts in 2011. Read the rest of this post »

The Digital Business Landscape circa 2015

When you start to think about what it takes to be a digital business today, you may think that you have to be doing some form of e-commerce. Or, you may come up with the idea that you need to focus on improving your customer’s digital experience.

It turns out that there are lots of elements of a digital business to which you should pay attention. Dion Hinchcliffe and Steven Mann at Adjuvi produced The Elements of Digital Business diagram shown here that provides a good overview of the many areas considered part of being a digital business.

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Of course, you don’t have to implement all of these elements as part of your digital transformation. But it is important to understand the various elements to see if there could be something missing from your portfolio.

For example, your company may be best suited to offer APIs (think IFTTT) rather than e-commerce. Or maybe you have a good customer experience platform but lack a great search experience.

As you evaluate your digital transformation progress, keep this picture in mind, and make sure you are addressing the key elements for your business.


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Architecture Needed to Monetize APIs

The Harvard Business Review Article, “The Strategic Value of APIs” says, “…there are multiple ways APIs can generate growth for companies. While many may see APIs as just a technical concept, they clearly overlook the rising strategic significance of APIs. Particularly with the internet of things bringing digitization to all kinds of products and services, the influence of APIs is growing far beyond technology firms. All CEOs may soon need to
find ways to align APIs with their growth strategies.”

shutterstock_210232156The three major trends of social, mobile, and cloud are greatly impacting how businesses and customers connect and engage with their customers and employees. APIs are a foundational technology that enables companies to participate in the digital economy. APIs open up the potential for the creation of entirely new businesses models or the establishment of new primary channels for products and services. The ecosystem created by connected enterprises, customers and suppliers via APIs have an economic effect – The API Economy.

Providing programmable access to systems and data can provide strategic and economic value. For example, the APIs provided by Amazon, eBay and Facebook are the primary means for paying customers to access their platforms. Like these born-on-the-web companies many traditional companies are looking to provide systems as platforms and offer information and services via APIs. These platforms require a modern architecture as well as a business strategy to monetize APIs.

Read the rest of this post »

Posted in News

Driving Digital Transformation with Expanded eCommerce Solutions

In 2014, online stores are on target to generate an estimated $294 billion, or approximately 9% of all U.S. retail sales, according to forecasts by Forrester Research. They also report that by 2018, e-commerce market will reach $414 billion, with transactions made with tablets and smartphones accounting for about 20%.

shutterstock_140618308 (1)The announcement of Perficient’s acquisition of Zeon Solutions expands our already considerable e-commerce solutions capabilities, with a front leader of e-commerce technology and new partner Magento, an eBay company.  With a consistent 26% share of the e-commerce market Magento is seeing more and more online stores adopt their powerful software. Magento Enterprise Edition is a complete ecommerce solution for businesses that are ready to take control of their online sales channel including:

  • Attract and retain more customers through enhanced search engine optimization (SEO), customer segmentation, targeted promotions and merchandising, product suggestions and ratings & reviews
  • Make buying easy with powerful search functionality, layered navigation, customer-assisted shopping, multiple payment & shipping options and return authorization management
  • Foster brand affinity with rewards programs, wish lists, gift registry and gift cards, to name a few

Perficient is focused on creating digital business transformations, adding partnerships and services and solutions that can help companies define and deliver their digital ecosystem strategies.  We have created a powerful end-to-end digital solutions experience that effectively address market changes and helps realize lasting business results for our clients.

To read more about the acquisition of Zeon Solutions, click here.