by March 30th, 2015
The strategy is complete, implementation of the mobile application and analytical system is finished, data scientists are providing useful analytical research. But is your enterprise getting the value out of your digital transformation investments?
A company’s culture, people, and business processes usually provide the largest barrier to realizing the value from digital investments. Yes, we talk about change management, however, most times that change management is involved in a one-time event like the implementation of ERP system or rolling out a new Salesforce application. Read the rest of this post »
by March 27th, 2015
When I initially wrote my blog “Making Financial Sense of PaaS” it was to crowdsource my estimates comparing building and operating a new mobile application for a year using various platform architectures. The platform choices ranged from n-tier on-premise using licensed software to using a hosted PaaS. The blog resulted in some excellent conversation and feedback leading me to produce “Making Financial Sense of PaaS – Part Deux”, which illustrated the estimates for businesses that efficiently operate their data center resources.
These blogs have been very well-received by the community. Some have written in appreciation for raising the issue into public discussion. However, for me, the real surprising factors was the costs for a single mobile application. Most estimates I have done focused on the development and deployment costs, but few times have I been asked to show the operations costs over time. This analysis provided me with real insight into what businesses transforming into the digital world should account for in new application development. Additionally, it begs the question what does it cost to operate each individual application currently running in your business? Read the rest of this post »
by March 23rd, 2015
Mobile is one sticky form factor. So sticky that many states are finding it necessary to legislate people out of using their phones while driving. In other words, the mobile experience is so compelling that some people literally won’t put down their phones unless you make using them illegal.
Meanwhile, intranets have traditionally struggled with user adoption. I’m fairly certain every successful intranet project known to man has featured a “user adoption” component meant to help people understand when, where, how and why to use their intranet for actions beyond looking up the daily cafeteria menu. This still holds true, almost twenty years since the first intranets sprung up from the ashes of Gophers and fileshares.
Intranets… need work.
So why not use mobile apps to engage your erstwhile intranet users?
In my latest post over at CMSWire, I’ve outlined a (very plausible) scenario whereby the groundswell of user preference for mobile form factors could– and perhaps, should– spell doom for the concept of the enterprise intranet. This is “digital transformation” writ large for employee productivity.
It’s a heady mix of mobile’s engaging (even addictive) UX, service-oriented architecture, software as a service (cloud/SaaS), and forward-thinking embrace of technology and consumer trends. And you can just about pull it off with today’s technology.
Curious? Go check it out.
by March 23rd, 2015
When we talk about digital transformation here at Perficient, we are often talking about big data, cloud, mobile and social.
In a recent Forbes article titled “CIO Lessons Learned: My Approach To The Top 10 Strategic Issues Of 2015“, Mark Sunday of Oracle says, “the CIO must be adept at understanding and responding to business requirements, executing on technology projects, and supporting customers in new and better ways.”
We couldn’t agree more. Sunday then outlines 11 strategic issues that CIOs are facing in 2015, and digital transformation has a lot to do with them. I’ve summarized each of his 11 points here: Read the rest of this post »
by January 5th, 2015
Around Q2 last year Apple and IBM announced their joint venture. At the time, I sw it as IBM ensuring everything works with iOS. CNET’s latest article highlights some of the first fruits and it’s a little different than expected. They focused on developing industry specific apps focused on productivity within the digital channel. I can’t say as I disagree with it.
Plan Flight, for instance, is designed for pilots to manage their in-flight activities to help airlines save costs, while Passenger+ is intended to help flight crews offer personalized services to passengers in-flight. Another, called Retention, targets the insurance industry to help agents keep top customers in the fold. The government-focused apps focus on helping caseworkers and on crime prevention.
Business Wire also has a list of the apps: (They also go into much more detail on support, strategy, etc. Worth reading everything.)
- Plan Flight (Travel and Transportation) addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.
- Passenger+ (Travel and Transportation) empowers flight crews to offer an unmatched level of personalized services to passengers in-flight—including special offers, re-booking, and baggage information.
- Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions.
- Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics—in the client’s kitchen or at the local coffee shop, rather than the advisor’s office—with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions.
- Retention (Insurance) empowers agents with access to customers’ profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums.
- Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis.
Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services.
- Sales Assist (Retail) enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items.
- Pick & Pack (Retail) combines proximity-based technology with back-end inventory systems for transformed order fulfillment.
- Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime® for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.
by October 14th, 2014
Zero Motorcycles needed a way to consolidate multiple partner-facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales.
Zero’s original model was B2C, thinking that consumers would order electric motorcycles on the net. But that didn’t work out and Zero found out they needed dealerships to provide test rides and provide customer engagement. Read the rest of this post »
by July 21st, 2014
Eric Morentin and Nick Baldwin spoke about WCM Patterns that should be used in content management development in IBM Digital Experience. Patterns of course are a “canned” way or even best practice for implementing solutions. There are four themes of patterns they talked about:
- Better content / component model
- There are different types of content and Content Manager build a content page by pulling various types of content. Types can include things like slide shows, lists, blocks, highlights, teasers, etc.
- A good first pattern is the List Content Component. Use a WCM Component to build the list. The end user only has to select what list to display and perhaps customize the query to define the list. Within content manager, lists are composed of Navigators and Presentations. The navigator component is the query tool to select items for the list and the presentation component is how you display the results.
- In general, then a good content/component model will let you create special purpose components and then combine them into business level tools that the content authors can easily incorporate onto a page. Special purpose components such as lists, blocks, carousel are higher-level components than what come out of the box with WCM, but are built-up using those out of the box components.
- More reuse
- Build a library of standard components that can be reused. In IBM’s Content Template Catalog, they have many reusable components built on component elements like field design, fragments, inline editing controls, etc.
- You could have reusable component headers, designs and footers that get referenced by the higher-level components like the Slideshow mentioned above.
- As an example, in the header, you could have common tools like the inline edit code. This same header can then be used on all your components so you can manage or change the inline edit code in one place.
- There are also good patterns and tools available like SASS – Syntactically Awesome Style Sheets to help you with creating reusable CSS.
- Better site model
- Sites connect pages and content. Pages provide the navigation model in portal.
- The Page Content Structure pattern shows how you structure a site. The content site contains just content. There is a content item created for each “component”. Teasers live in their site. All these sites can roll into a common site based on the page.
- This results in a lot of site areas.
- Split content, design, navigation, configuration and code or separation of concerns.
- The component model pattern helps with this concept.
- You should split design libraries from content libraries.
- They suggest a Design library, a Content Library and a Process Library. The process library and design libraries can be referenced from the various sites.
Other best practices/patterns:
- Workflows can also benefit from good patterns. One pattern is to use custom workflow actions to perform dynamic tasks such as picking the appropriate approvers based on an author’s business unit.
- For Access Control, don’t explicitly define all access rights; instead use inheritance whenever possible. In 8.5, reviewer and draft creator (replacing Approver) can be inherited. Explicit access control also impacts performance.
- Don’t have content items with 40+ fields. Look for the ability to use custom fields to merge
- In place edits in non-projects – consider using a plugin to hide in line editing if no project is selected.
- Multi Language – enable this upfront rather than wait. Even with just two languages, use the MLS plug-in
Eric and Nick used the IBM Content Template Catalog as examples of patterns that you can implement. They made the point over and over again that CTC is set of examples, so there are probably more components in there than you may actually every need. You should take the ideas in CTC and make your own components based on the patterns. You should not really expect to install and use CTC right out of the box.
by July 21st, 2014
Forrester’s Stephen Power spoke about transforming digital strategy. Stephen is Vice President at Forrester and covers the Digital Experience market. He started by talking about the age of the customer and how we got to this point (customer centricity per Gary Dolsen). Preceding the age of the customer was Age of Manufacturing, Age of Distribution and the Age of iInformation. Starting in 2010, he suggests that the Age of Customer started.
Complexity is increasing in the Age of the Customer because of the multi-channel requirements increasing and shifting rapidly.
Business Technology is the term he uses instead of Information Technology because the focus is on business results rather than just information. He predicts that budgets for business technology will surpass information technology in 2016.
With this shift to BT, digital experiences must adapt. Here are three points he talked about with regards to digital experience transformation:
- Focus on the customer lifecycle, not just customer acquisition. Switching costs for customers are lower in the digital world so they are more willing to move if they are not taken care of during their lifecycle with you. Ree
- Reexamine the technologies and investments for the new digital experiences. You may end up with overlapping technologies and have to rationalize which ones to keep and which to retire.
- Don’t just manage your data – leverage it. Use demographics, historical and situational data to contextualize your experience. Predictive analytics is a key future capability.
Transforming your digital strategy is not about perfection, its about progression. As you build out new strategies, keep in mind the need to be flexible because the Age of Customer is just beginning. There will be a lot of changes as the market responds, adapts and changes to customers.
by July 21st, 2014
IBM’s Digital Experience Conference got underway today in Anaheim. For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, Web Content Manager, Forms, etc.
If you have really, really followed IBM’s portal you will probably know Larry Bowden as the long-time leader and builder of the IBM WebSphere Portal brand. Larry has recently retired from IBM and Gary Dolsen has taken over the reigns for Digital Experience. Gary has also been a long-time leader at IBM, so the transition from Larry to Gary should be seamless.
Gary started off by talking about “Reach” and “Engage” as two themes for where we are now with digital experiences. You have to reach out to your consumers, employees and partners. Once you reach those people, you have to engage with them through multiple channels and rich experiences.
He continued by talking imperatives over the next three years: Customer Centricity and Flexibility. For Customer Centricity we need to understand customers and make them the center of your decision making. People make emotional decisions, so our digital experiences have to evoke emotions. Mobile is now a key component of centricity because 90% of consumers are using mulitple mobile devices.
For Flexibility, Gary mentioned that the half life of the Fortune 500 list is now 12 years. So in 12 years, 50% of the Fortune 500 will no longer be on that list. You can only imagine the flexibility required to stay on target in the fast paced environment.
by July 17th, 2014
You can file this under slightly self-serving. Android Police has a short article on the Bolt Bus app (also available on iOS). It’s highly rated and fairly useful. Why self-serving you ask? Well, Perficient developed it for the client. My twin brother Tim Porter was the manager of that project.
Customers can now get their confirmation number and board a bus without having to get their hands on a computer beforehand. The app contains the features found on the website, including searching, booking, and managing rewards.
BoltBus offers riders leather seats, power outlets, Wi-Fi, and other amenities. It currently only services areas in the Northeast and along the West Coast, including Canada. Those of you living in such places can check out the app via the widget below.