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Digital Transformation Blog

Archive for the ‘Digital Experience’ Category

3 Hurdles to Delivering Personalized Experiences

According to Gartner, companies that prioritize customer experience generate 60% higher profits than competitors. So what does prioritize customer experience really mean? The first thing we have to keep in mind is that customer experience isn’t just one interaction. Customers make many stops along their journeys through the marketplace. The sum of all of these interactions is […]

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DevOps and Open Source Technologies

As everybody is adopting various cloud solutions in some shape or form which may be Public, Private or Hybrid or even changing the architecture or approach to do things (for example microservices), it’s essential that we implement a very high degree of automation. With the traditional approach and architecture, we had few components which makes […]

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Time To Embrace New Measurement Priorities

Think Google always has thought provoking content. I found this one to be a good summary of the evolution of how you measure what’s happening on your site.  We find that as a company becomes more sophisticated in the use of analytics, they start looking for deeper and better insight.  You should read the whole […]

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Digital Transformation Common Sense

The eMarketer Digital Transformation 2017 report has a lot of common sense discussion on Digital Transformation packed into 18 pages. (Thanks to Erin Moloney for the report) Without revealing everything, I want to highlight a couple items that make a lot of sense.  The first is that Digital Transformation is a business driven event.  Something […]

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Forrester Digital Transformation Conference Themes

I’m at the two day Forrester Digital Transformation Conference in Chicago.  It’s been a great conference so far and validates much of what we at Perficient have been seeing when it comes to Digital Transformation.  Before blogging about individual topics, I thought I’d hit what I see as some of the key themes in the […]

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What You Need to Know About Digital Intelligence

One big focus of Digital Transformation is getting the customer experience right. As we’ve talked about, the customer experience is not just about visits to your website, but also includes interactions with your marketing emails, the in-store experience, how your customer service representatives interact and so on.  We talk about understanding the customer journey across all […]

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7 Ways to Maximize ROI on your Digital Experience Investment

At IBM Amplify 2017, I gave a presentation on 7 ways to maximize ROI on your digital experience investment.  The presentation was geared mostly towards IBM Digital Experience / WebSphere Portal but the concepts apply to virtually any digital experience platform and are aligned with Perficient’s take on Digital Transformation. The presentation is shared below […]

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Webinar: Drive Digital Transformation with Innovation

Embracing innovation is a critical part of an organization’s digital transformation. First, what do we mean by innovation? Innovation, is often muddled with invention, disruption, and high tech. Innovation has many definitions and interpretations but in simplest terms, it’s something new that satisfies an unmet customer need. This connection to customer needs is why the […]

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The Grass is Greener

I love yard work. There’s something about the satisfaction that I get when I mow my grass, particularly the instant results and fruit of my labor, that I just can’t get enough of. Well, it’s spring where I live, and the season of yard work is upon us. A warm and wet winter has my […]

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Caterpillar Inc. is Digitally Transforming to Drive Business

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Connecting with customers in today’s rapidly changing environment is more challenging than ever.  To address these challenges Caterpillar continues to invest in technology platforms that will enable its dealers to sell more machines, […]

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Perficient Digital Transformation Blog

Perspectives and insights from our thought leaders on change management, Big Data, cloud, mobile, integration, APIs, analytics, digital experience and business optimization strategies to drive digital transformation.

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