Michael Porter | Digital Transformation
Digital Transformation Blog

Michael Porter

http://www.perficient.com

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Time To Embrace New Measurement Priorities

Think Google always has thought provoking content. I found this one to be a good summary of the evolution of how you measure what’s happening on your site.  We find that as a company becomes more sophisticated in the use of analytics, they start looking for deeper and better insight.  You should read the whole […]

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Digital Transformation Common Sense

The eMarketer Digital Transformation 2017 report has a lot of common sense discussion on Digital Transformation packed into 18 pages. (Thanks to Erin Moloney for the report) Without revealing everything, I want to highlight a couple items that make a lot of sense.  The first is that Digital Transformation is a business driven event.  Something […]

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Forrester Digital Transformation Conference Themes

I’m at the two day Forrester Digital Transformation Conference in Chicago.  It’s been a great conference so far and validates much of what we at Perficient have been seeing when it comes to Digital Transformation.  Before blogging about individual topics, I thought I’d hit what I see as some of the key themes in the […]

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Mobile Page Load Is Important

We all spend a lot of time on the big things like creating the correct strategy, investing in innovation, and orienting our culture.  Even as you focus on those, you can’t lose track of the small stuff. Let me give you an example.  I’ve had two separate clients in 2017 tell me that when they […]

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2017 Digital Transformation Trend: Smart Anything

So anyone who can read, knows that artificial intelligence, chatbots, Internet of Things, etc. are all poised to take over the world.  While you shouldn’t believe all the hype, there is something here.  Our reality shows us that we cannot scale on human power alone.  You can’t create a world class customer experience for every […]

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The Evolving Face of Retail

Scott Moore has a nice post on CMO.com about how Retail isn’t dead, just changing into the Six Million Dollar Man.  I like where he’s going with that.  Brick and mortar stores aren’t dead.  Yes, they have challenges but just as we saw in communications, new technology doesn’t necessarily mean the end of one medium. […]

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2017 Digital Transformation Trend: Integration is King

Integration is king; long live integration. In some ways, this may be one of the more obvious trends. If you want to deliver a great customer experience, you have to both know something about this person interacting with you and provide key transaction(s). Both of these elements drive the need for integration. Let me give you […]

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2017 DT Trend: Cloud Maturity Will Allow Evolution of DT

No one should be surprised that cloud continues to be a trend in 2017 and beyond.  The fact is that Digital Transformation requires exactly the features that cloud provides.  Forrester has a nice quote that I think summarizes the value we need: Many I&O technology investments fail to deliver true business value through great customer […]

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To Lead Digital Transformation, CEOs Must Prioritize

The Harvard Business Review has a great article on the issues standing in front of realizing value from digital transformation.  A lot of it rings true in both the challenge and the answer. But first the challenge: The problem is that that these efforts tend to be ad-hoc and uncoordinated. Without the proper framing and […]

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2017 DT Trend: IT Will Continue to Evolve to Be More Agile

Some trends tend to be new and some are just a continuation.  Frankly, most IT organizations need a bit of a shakeup when it comes to digital transformation.  For too long, we have focused on ringing cost out of technology investment rather than using technology investment to gain more revenue or value.  I’ve lost track […]

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Perficient Digital Transformation Blog

Perspectives and insights from our thought leaders on change management, Big Data, cloud, mobile, integration, APIs, analytics, digital experience and business optimization strategies to drive digital transformation.

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