Kate Tuttle | Digital Transformation
Digital Transformation Blog

Kate Tuttle

Senior Marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. Passionate about technology and its impact on customer experience.

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KateDTuttle

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Webinar: Increase ROI by Digitally Transforming Your Marketing

  Successful digital transformations require evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience lifecycle. The evolution of the digital marketing landscape coupled with changing consumer behaviors requires companies to look beyond their traditional marketing methods to reach and engage customers and grow their […]

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3 Stats that Validate the Need for Effective Change Management

If you want better user adoption – invest in your people. Change management is the process of getting people ready, willing, and able to accept and embrace new ways of working. The focus is not just on looking at the differences and changes; it requires a logical answer to the foremost question on everyone’s minds: “What’s […]

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Podcast: Building a Change Management Framework

In a recent interview, David Chapman, Director, Organizational Change Management, Perficient talked with Jason Thomas, Founder and Host of Hard Way MBA, about the importance of having a solid framework for change. In the podcast David talked about the need for a change management methodology to follow and how it is critical to stick to that methodology. Find additional interviews from […]

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Podcast: Communication Plan – Linchpin to Change Management

  In a recent interview, David Chapman, Director, Organizational Change Management, Perficient talked with Jason Thomas, Founder and Host of Hard Way MBA, about the importance of a solid communication plan within change management. In the podcast David talked about how the communication plan should have multiple vehicles to deliver the message because repetition matters. Find additional interviews […]

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Podcast: Why? The Most Important Factor in Change Management

In a recent interview, David Chapman, Director, Organizational Change Management, Perficient talked with Jason Thomas, Founder and Host of Hard Way MBA, about change management and the importance of answering the critical question of why? In the podcast, David talks about how change happens one individual at a time and why changing behavior is hard to do. He […]

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Video: Digital Transformation: What You Need to Know

My colleague, Michael Porter, Managing Principal, Strategic Advisors Team discusses digital transformation and the importance of understanding your customers to deliver a personalized customer experience. Digital transformation requires a lot of change across the entire company and creating and sustaining exceptional customer experiences isn’t just about digital experience – it requires both front end and back […]

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Infographic: 7 Benefits of Customer Journey Mapping

Digital transformations, no matter how well planned, develop gaps or fail to cover existing ones. This is natural: companies constantly battle systemic complexities acquired across organizational silos over many years. Introducing a transformation amid all this can be daunting. “Journey mapping” drives insight by simultaneously looking down into each organizational silo and seeing across to where […]

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Webinar: Content-Driven Commerce and Digital Transformation

Digital for Digital transformation requires evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience life cycle. eCommerce platforms continue to evolve and adapt as customers demand a more personalized buying experience. Join Perficient and Perficient Digital on June 28 at 11 AM CT for a […]

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Infographic: 5 Customer Experience Trends You Need To Know

Customer experience, or CX, is the sum of all interactions a customer can have with a brand. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. For more and more organizations, digital transformation is the process that drives customer experience advancement. Digital transformation is a means […]

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Digital Transformation: Understanding Where You Are

Digital transformations are journeys, not destinations. Adopting a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and at the same time ensuring the company is attuned to its most digitally savvy customers, takes time and determination. A clear digital vision shows everyone in the company the path toward constant […]

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Perficient Digital Transformation Blog

Perspectives and insights from our thought leaders on change management, Big Data, cloud, mobile, integration, APIs, analytics, digital experience and business optimization strategies to drive digital transformation.

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