Kate Tuttle | Digital Transformation
Digital Transformation Blog

Kate Tuttle

Senior Marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. Passionate about technology and its impact on customer experience.

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KateDTuttle

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3 Hurdles to Delivering Personalized Experiences

According to Gartner, companies that prioritize customer experience generate 60% higher profits than competitors. So what does prioritize customer experience really mean? The first thing we have to keep in mind is that customer experience isn’t just one interaction. Customers make many stops along their journeys through the marketplace. The sum of all of these interactions is […]

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Addressing IT Gaps that are Hindering Your Digital Transformation

The sheer scope of a digital transformation can be overwhelming. Oftentimes, organizations try to simplify their digital transformation journey by solely focusing on customer experience. While the digital experience is critical – and the primary component of a digital transformation – a successful digital transformation requires organizations to address underlying IT systems, platforms and operational […]

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Webinar: Modernize Core Tech to Accelerate Digital Transformation

For too long, digital transformation initiatives have focused solely on customer experience. But customer experience is just one half of a successful digital transformation strategy. Yes, external experiences must change to deliver new channels and personalized service, but internal operations and systems must also be transformed. Effective, modern, and digitized internal operations have countless internal […]

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Webinar: Drive Digital Transformation with Innovation

Embracing innovation is a critical part of an organization’s digital transformation. First, what do we mean by innovation? Innovation, is often muddled with invention, disruption, and high tech. Innovation has many definitions and interpretations but in simplest terms, it’s something new that satisfies an unmet customer need. This connection to customer needs is why the […]

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Webinar: Increase ROI by Digitally Transforming Your Marketing

  Successful digital transformations require evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience lifecycle. The evolution of the digital marketing landscape coupled with changing consumer behaviors requires companies to look beyond their traditional marketing methods to reach and engage customers and grow their […]

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3 Stats that Validate the Need for Effective Change Management

If you want better user adoption – invest in your people. Change management is the process of getting people ready, willing, and able to accept and embrace new ways of working. The focus is not just on looking at the differences and changes; it requires a logical answer to the foremost question on everyone’s minds: “What’s […]

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Podcast: Building a Change Management Framework

In a recent interview, David Chapman, Director, Organizational Change Management, Perficient talked with Jason Thomas, Founder and Host of Hard Way MBA, about the importance of having a solid framework for change. In the podcast David talked about the need for a change management methodology to follow and how it is critical to stick to that methodology. Find additional interviews from […]

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Podcast: Communication Plan – Linchpin to Change Management

  In a recent interview, David Chapman, Director, Organizational Change Management, Perficient talked with Jason Thomas, Founder and Host of Hard Way MBA, about the importance of a solid communication plan within change management. In the podcast David talked about how the communication plan should have multiple vehicles to deliver the message because repetition matters. Find additional interviews […]

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Podcast: Why? The Most Important Factor in Change Management

In a recent interview, David Chapman, Director, Organizational Change Management, Perficient talked with Jason Thomas, Founder and Host of Hard Way MBA, about change management and the importance of answering the critical question of why? In the podcast, David talks about how change happens one individual at a time and why changing behavior is hard to do. He […]

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Video: Digital Transformation: What You Need to Know

My colleague, Michael Porter, Managing Principal, Strategic Advisors Team discusses digital transformation and the importance of understanding your customers to deliver a personalized customer experience. Digital transformation requires a lot of change across the entire company and creating and sustaining exceptional customer experiences isn’t just about digital experience – it requires both front end and back […]

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Perficient Digital Transformation Blog

Perspectives and insights from our thought leaders on change management, Big Data, cloud, mobile, integration, APIs, analytics, digital experience and business optimization strategies to drive digital transformation.

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