Embracing innovation is a critical part of an organization’s digital transformation. First, what do we mean by innovation? Innovation, is often muddled with invention, disruption, and high tech. Innovation has many definitions and interpretations but in simplest terms, it’s something new that satisfies an unmet customer need. This connection to customer needs is why the best and most sustainable innovations are linked to customer experience.
Instead of just outwitting the competition, successful companies constantly re-evaluate how to learn from and engage the buyer. In other words, they give customers what they expect and demand. Join my colleagues, Mike Porter, Managing Principal, Strategic Advisors Consulting for Perficient and Jim Hertzfeld, Principal, Strategy and Innovation for Perficient Digital for a complimentary webinar, Drive Digital Transformation with Innovation, on Wednesday, March 15 at 1:00 PM CT. During the webinar they will discuss how to embrace innovation as a critical component of your digital transformation, and build stronger relationships with your customers.
Additionally, you’ll learn about:
- The types of innovations that will broaden your organization’s reach
- The key roles, methods, and tools that make innovation a reality
- How to bring innovation to fruition in your organization