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Digital Transformation

Customer Experience and Banking: The Need for Digital

shutterstock_307813265_300I attended a great session at Dreamforce where GE Money and Webster Bank talked about their digital transformations. It’s a good view into how our digital world and ever-increasing expectations impact every industry.

Banks must adapt or die in a digital world – Financial Times August 2015

The whole banking model is changing beneath our feet. Banks must take the valued knowledge of a customer 30-40 years ago in a branch model and translate it to digital.

What’s interesting is that for a long time, when I heard banking and digital, the focus was on transactions. While I wouldn’t mind seeing my bank balance, paying bills, and transferring money; that left a lot to be desired.  What these guys got was that expectations are rising and businesses need to keep up.  It’s worth visiting.

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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