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Digital Transformation

Twitter please improve user experience

Billionaire venture investor and Twitter shareholder Chris Sacca recently wrote a much deliberated post and open letter to Twitter entitled What Twitter Can Be. His reason for writing this long letter was, “Twitter can be so much more than it is today.”

An excerpt from his writings follows:

Hundreds of millions of new users will join and stay active on Twitter, hundreds of millions of inactive users will return to Twitter, and hundreds of millions more will use Twitter from the outside if Twitter can:

  • Make Tweets effortless to enjoy,
  • Make it easier for all to participate, and
  • Make each of us on Twitter feel heard and valuable.

Accomplishing this isn’t hard and there are obvious, concrete steps to fix it all. Done right, countless users new and old will find Twitter indispensable, use Twitter more, see great ads, buy lots of stuff, and make the company much more money along the way.

The entire letter can be boiled down to, Twitter improve your user’s experience. This has long been a goal of the systems we build at Perficient and we have a great user experience team to help our technologists build applications to delight users.

I agree with Chris Sacca. Twitter, like many companies, should strive to improve their user’s experience and value their user’s feedback. There should be no controversy here.

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Eric Roch, Chief Strategist, IT Modernization & Integration

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