When you start to think about what it takes to be a digital business today, you may think that you have to be doing some form of e-commerce. Or, you may come up with the idea that you need to focus on improving your customer’s digital experience.
It turns out that there are lots of elements of a digital business to which you should pay attention. Dion Hinchcliffe and Steven Mann at Adjuvi produced The Elements of Digital Business diagram shown here that provides a good overview of the many areas considered part of being a digital business.
Of course, you don’t have to implement all of these elements as part of your digital transformation. But it is important to understand the various elements to see if there could be something missing from your portfolio.
For example, your company may be best suited to offer APIs (think IFTTT) rather than e-commerce. Or maybe you have a good customer experience platform but lack a great search experience.
As you evaluate your digital transformation progress, keep this picture in mind, and make sure you are addressing the key elements for your business.
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