Valeria Arguello on our sister Spark Blog has a short post on LinkedIn ads that was interesting in that LinkedIn gives your far more targeting and more information on who looks at your ads. I won’t repeat everything she has to say but so click through for the entire post.
And now…my favorite features:
- Targeting Options: You can target by industry, job function, job title, industry, company name, company size, seniority, gender, LinkedIn group, age, geography and network. This is very exciting because LinkedIn members share detailed information about themselves since this is a professional network.
- Leads List: Normally when people click on your ads, you get a count of clicks, impressions, etc. But you only get contact information if the visitor submits a form. LinkedIn actually lists the profiles of those who clicked on your ad, giving you access to the lead’s detailed information.
