How Important is the Customer Experience?

Choosing a Global Software Development Partner to Accelerate Your Digital Strategy

To be successful and outpace the competition, you need a software development partner that excels in exactly the type of digital projects you are now faced with accelerating, and in the most cost effective and optimized way possible.

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Michael Porter, Sales Director at Perficient, recently wrote a blog post about a keynote speech focusing on Customer Experience at Oracle OpenWorld.  Companies must understand their consumers – they why’s, where’s, when’s and how’s of the shoppers journey.  Customer experience not only pertains to the actual experience itself, but everything that makes up your product or brand – values, key differentiators, attitudes, etc.  Customers that have a great experience tend to spend more as well as repeat purchases with a particular retailer or consumer good company which in turn leads to loyal customers.
Just how important is the customer experience?

• 97% of execs say customer experience is critical

• 30% say that are just getting starting with CX

• 20% consider their customer experience to be advanced.

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