Mack Reed

I am Innovations Director with Perficient's Interactive Agency CC, and a lead consultant, focused social strategy, mobile development and user-experience design. Our division specializes in helping brands and businesses find their footing and thrive in the volatile, fast-evolving intersection of people, process and technology. If your company needs insight or solutions in social media, mobile strategy, marketing and user-experience design, drop me a line. I'd love to talk with you.

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Forrester’s 10 Mobile Trends for 2011 – Now What?

I’m a strategist on mobile and social technology.

I won’t claim to be one of the best, nor even a shining example of innovation (I’ll leave that to greater egos than mine) but I know two things hold true for corporate strategy at all levels.

  1. The more you know, the stronger your strategy will be.
  2. The more you know, the less you know.

Forrester just released its report on 10 2011 Mobile Trends. It’s a great read, and contains some valuable pointers for the future.

But to me it points up a third truisim about corporate strategy – Nobody ever went broke predicting the future … for everybody else.

When it comes to predicting your own company’s future, the stakes are critical. Smart companies – in deciding how to invest in mobile – should heed forecasts (both internal and external), understand and communicate with the crowd and (in the immortal words of the Kinks) Give the People What They Want – and then give just a little bit more … (more…)

Mobile Apps and the False War of Numbers

Sony's just-announced PlayStation Phone - hot to trot?

Mobile app developers are waging something of an ideological flame war on the message boards where such things matter:

Apple devotees tout the ubiquity of iOS-enabled iPhones, iPads and iPod Touches, pointing out that because Apple’s App Store and SDK (software developers’ kit) came first, it now owns the market and like an 800-pound gorilla it gets to sit wherever it wants.

Perhaps rightly, Droid fans point out that (unlike Apple’s heavily-censored, walled-garden-where-we-skim-30%-off-your-receipts-and-don’t-let-you-tinker-with-the-firmware) Google’s open-source mobile OS will eventually dominate the market because it epitomizes freedom of development.

It’s like the old hot-rodder’s joke: Q. What happens when you put a Ford motor in a Chevy and a Chevy motor in a Ford? A. They both go faster. (more…)

Apple to Launch Mobile Payments

I’m not prescient. Honest.

But the futuristic notion of mobile-based payment – which seemed a vague rumbling just a few short days ago is now ballooning into the bona fide mobile-IT strategy trend of 2011:

First Google’s Eric Schmidt hints that the search-and-services giant will be “all about mobile” in ’11.

Then came today’s thumper: Apple may launch a mobile payment system for iPhone and iPad later this year based on a technology called “near-field communication” (NFC), according to a consultancy quoted in Bloomberg News(more…)

Will mobile money follow Google’s lead?

Chase's mobile application for Android

As you develop your company’s mobile strategy, you’ll want to keep the following (subtly announced) prediction of the future in mind:

Google will be “all about mobile” in 2011. Soon-to-be-former CEO Eric Schmidt says so in the most recent Harvard Business Review:

Google needs to do some serious spade­work on three fronts. First, we must focus on developing the under­lying fast networks (generally called LTE). These will be 8-to-10- mega­bit networks, roughly 10 times what we have today, which will usher in new and creative applications, mostly entertainment and social, for these phone platforms.

Second, we must attend to the development of mobile money. Phones, as we know, are used as banks in many poorer parts of the world—and modern technology means that their use as financial tools can go much further than that … (more…)

Mobile Future Shock – is the Square Reader More than Just a Gadget?

Does the notion of mobile strategy make your palms sweat? And if so, is it with fear or excitement?

With me, it’s more of the latter. As companies begin extending their brands, services and products into the mobile space, they are strengthening bonds with consumers, and a host of solutions are rising up to meet their needs.

Increasingly, those solutions are coming closer to where the rubber meets the road for enterprise – at the point of sale.

Case in point: Square
(more…)