I’m a strategist on mobile and social technology.
I won’t claim to be one of the best, nor even a shining example of innovation (I’ll leave that to greater egos than mine) but I know two things hold true for corporate strategy at all levels.
- The more you know, the stronger your strategy will be.
- The more you know, the less you know.
Forrester just released its report on 10 2011 Mobile Trends. It’s a great read, and contains some valuable pointers for the future.
But to me it points up a third truisim about corporate strategy – Nobody ever went broke predicting the future … for everybody else.
When it comes to predicting your own company’s future, the stakes are critical. Smart companies – in deciding how to invest in mobile – should heed forecasts (both internal and external), understand and communicate with the crowd and (in the immortal words of the Kinks) Give the People What They Want – and then give just a little bit more … (more…)