I’m a strategist on mobile and social technology.

I won’t claim to be one of the best, nor even a shining example of innovation (I’ll leave that to greater egos than mine) but I know two things hold true for corporate strategy at all levels.

1. The more you know, the stronger your strategy will be.
2. The more you know, the less you know.

Forrester just released its report on 10 2011 Mobile Trends. It’s a great read, and contains some valuable pointers for the future.

But to me it points up a third truisim about corporate strategy – Nobody ever went broke predicting the future … for everybody else.

When it comes to predicting your own company’s future, the stakes are critical. Smart companies – in deciding how to invest in mobile – should heed forecasts (both internal and external), understand and communicate with the crowd and (in the immortal words of the Kinks) Give the People What They Want – and then give just a little bit more … (more…)