Commerce Perspectives on Commerce Strategies, Key Drivers, and Tools

CMO + CTO = CDO

“A lifetime is too long to find out what your customer’s lifetime value is” For some companies, it seems to be taking a lifetime to figure out how and where marketing and technology leadership will be sorted out in the digital age. I attended a great session at IRCE today, led by Jason Roussos of […]

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IRCE 2017 is Here! Visit Booth 834!

IRCE, the retail industry’s BIGGEST e-commerce conference and tradeshow is taking place NOW! A great morning start with Shark Tank’s Barbara Corcoran as IRCE’s special guest! A few great things are happening today: HOT topics today: Today’s biggest topic is around what is being seen as the top tech trend in retail – AI (artificial […]

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Why Integrating Content And Commerce Is Crucial for B2B

Content plays a significant role in converting browsers into buyers, especially for B2B commerce. In fact, 65% of B2B buyers start their purchase journey by researching search engines. However, the more eye-opening stat is that 16% of B2B buyers make their final purchases from industry distributor sites that provide the most credible product details and […]

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Forrester & Perficient Digital Present: How to Improve Your Commerce CX Model

Are you delivering top-notch digital experiences to your customers? Expectations are rising and opportunities are emerging. Minimum expectations now span optimized user experiences, personalized content and offers, and advanced buying scenarios, all while being relevant to the customer and a particular moment of engagement. As technology continues to become ubiquitous, both consumers and B2B buyers turn […]

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Why You Need A B2B Omni-channel Digital Strategy

What’s one of the biggest turn-offs for today’s digitally savvy customers? Fragmented buying experiences. Whether you’re a B2B or B2C buyer, the path to purchase is no longer linear and offline. In fact, there’s an increasing expectation for a seamless experience across all channels and interactions. Decreasing service costs is one of the primary motivations […]

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How Can CRO Improve Your eCommerce Performance?

Does your business focus on the offer of services or goods? If so, then most likely your end business goal is to gain revenue to make a profit. Offering value and high-quality leaves customers eager to return and make repeat purchases however, where they actually make that purchase is a different matter entirely. Driving high volumes […]

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Perficient & Forrester: How CX is Changing Commerce Business Models – WEBINAR

Join Perficient and our guest speaker from Forrester Research on June 1st at 11am CST for an informative webinar discussing the importance of having a customer-focused commerce model. The webinar, “How to Create a More Customer-Focused Commerce Model,” will be led by Steve Gatto, a commerce and digital experience specialist for Perficient’s digital agency, Perficient […]

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Why Are Consumers Abandoning Carts?

A recent blog post written by Erin Wold, a member of Perficient Digital, discusses the top five reason for consumers abandoning carts on eCommerce sites. Most all of us, being consumers, have a pretty good idea why carts are abandoned because we do it ourselves. But we don’t think of the business impact unless we […]

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Do You Have What It Takes to Transform Your B2B eCommerce?

As digital commerce has affected our daily lives as consumers, it’s also shaped the expectations of B2B buyers. Buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. 68% of B2B buyers prefer to research online on their own, up from 53% in 20151 […]

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IRCE 2017 – Visit us at Booth #834!

IRCE 2017 is 4 weeks away! Don’t miss it! The game of eCommerce is changing fast. IRCE is a perfect opportunity to stay up to speed in this fast-paced era. eCommerce sales have consistently outpaced expectations over the last year. eMarketer forecasts U.S. retail eCommerce sales will grow 15.7% in 2016, the highest annual increase since […]

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