Posts Categorized as Commerce Platforms

Merging Content and Commerce: How to Get from Point A to B

It’s no surprise to anyone in digital commerce that content plays a major role in influencing purchases. Organic, email, and cost-per-click (CPC) are among the top drivers of sales for eCommerce sites.1  Additionally, 68% of B2B buyers prefer to research purchases online, up from 53% in 2015.2 Going from a commerce-driven site to one that […]

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Commerce Platforms Part Two – Determining the Right One

54% OF eCOMMERCE EXECUTIVES SAY RE-PLATFORMING IS A TOP PRIORITY OVER THE NEXT YEAR 18%  OF ONLINE RETAILERS ARE USING A SELF-BUILT OR LICENSED ON-PREMISES SOLUTION Now that you have assessed all of the questions you asked yourself in Part One: Discovered the current state of your eCommerce business by reviewing past and current trends […]

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Choosing a Commerce Platform – Asking the Right Questions

In the age of the consumer, delivering an exceptional customer COMMERCE experience is a key differentiator in eCommerce. Designing, building, and implementing a top-notch experience requires a great deal of planning, strategy, time, and of course, the right platform to support it. Choosing a new commerce platform may come about because: Your commerce business has matured, but […]

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That Sticky Factor: A B2B eCommerce Success Story

Your brand is the heart and soul of your company and how end users perceive your brand ultimately dictates your online success. One monumental aspect to your success is the end-user experience and how end users interact with your site. Make sure they get what they are expecting and what they want. Create “that sticky factor,” […]

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Embracing eCommerce in 2017

Big Commerce reported in 2016 that more than half of consumers in the U.S. would rather purchase items online than walk into a brick-and-mortar store. This number assures the sustainability of eCommerce strategies and sites for retailers. Industries that could see maximum growth and penetration in eCommerce would be luxury, apparel, consumer electronics, health, homeware […]

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Creating Personalized Commerce Experiences That Surprise + Delight

Whether it’s Valentine’s Day, your birthday or even a non-holiday, most people like to be made to feel special. Many times this satisfaction comes from a simple and thoughtful gesture, when someone else knows exactly what will make you smile. In our always-on-the-go daily lives, how do you feel when your favorite brand or store […]

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crystal ball, future

What the Future Looks Like for B2B Commerce

Nearly two years ago, Forrester published a report that sent shockwaves through the B2B industry, forecasting that nearly 1 million B2B salespeople will lose their job to self-service eCommerce by 2020. Just this week on a webinar by Internet Retailer, I learned that Forrester is going to release an update to its 2015 report, “Death […]

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Crafting Well-Built Commerce for Jordan’s Furniture

The retail industry across the board understands the importance of delivering an omni-channel customer experience. Even the furniture industry is feeling the effects as pure-play eCommerce retailers like Wayfair and Overstock.com chip away at market share. However, most consumers want to be able to see finished products in a retail setting, especially when it comes […]

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Blending AI with Mobile Commerce to Craft the Perfect Beverage

After a recent re-watching of Back to the Future Part II, I was surprised how some of the 21st Century technologies featured in the movie are a reality today.  No, flying cars don’t exist, but the writers did get a few things right, like the Chicago Cubs winning the World Series (a year too soon, […]

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Three Trends Impacting Your eCommerce Business in 2017

According to Internet Retailer, eCommerce sales in the U.S. continues to outpace brick-and-mortar stores – as of Q3 2016, digital commerce sales grew by 15.6%. It won’t be long before we know the final eCommerce growth numbers for 2016. Judging by reported sales from the 2016 holiday shopping season, eCommerce businesses finished strong. (Conservative estimates […]

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