Posts Written By Stephanie Gallina

Four Steps to Prepare for Your Magento 2 Upgrade – Part 4

Moving to a major commerce platform release can be seen as a business growth strategy rather than a risk-avoidance strategy. Thoughtful planning of your upgrade will reduce cost, mitigate risk, and maintain business continuity so that the transition has minimal impact to the overall shopping experience and your bottom line. If you’re considering an upgrade […]

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Four Steps to Prepare for Your Magento 2 Upgrade – Part 3

Once you have taken inventory of your existing Magento platform and reviewed Magento 2 templates, the next step involves evaluating your extensions. Simply put, extensions expand the native capabilities of the Magento platform. Launched in 2016, the Magento Marketplace offers carefully vetted extensions for your commerce platform. (Think of it as the “App Store” for […]

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Four Steps to Prepare for Your Magento 2 Upgrade – Part 2

Successful engagement of your digital commerce customers means you need to deliver an experience that works well across all channels – especially in mobile. Why does the mobile experience matter? Here are just a couple of reasons: Mobile commerce grew 47% in 2016, significantly outpacing growth in traditional eCommerce and brick-and-mortar retail1 Google places more […]

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How to Transform Your Commerce Business Models

If you work in the retail or eCommerce space, then there’s no doubt that recent headlines have caught your attention. Here are just a few recent examples: “PetSmart will acquire high-flying rival e-tailer Chewy” (Internet Retailer) “Watch out Amazon. Walmart is coming for you” (CNN) “Amazon buys Whole Foods in a $13.7 billion deal” (Internet […]

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Four Steps to Prepare for Your Magento 2 Upgrade – Part 1

If your existing digital commerce site runs on Magento 1.x, then the thought of upgrading may seem overwhelming. For merchants considering this upgrade, the inherent concern is that the transition comes at a higher price. However, with strategic and thoughtful planning of your move, you will reduce cost, mitigate risk, and maintain business continuity. This […]

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Why Make the Move to Magento 2?

If you’re contemplating an upgrade to Magento 2, you’re not alone. Moving to a major commerce platform release can be seen as a business growth strategy rather than risk-avoidance. It’s no secret that the competitive stakes are high when it comes to digital commerce. More than 11% of retail shopping happens online.1 While in B2B, 68% […]

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How to Establish Digital Governance for Content & Commerce

Delivering contextually relevant digital commerce experiences requires changing the mindset of your organization. Translation: re-thinking the way you structure your organization is imperative to providing a truly blended content and commerce experience for your customers. Easier said than done, right? However, with the shift of empowered customers, they are no longer purchasing products – they […]

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Upgrading to Magento 2? Here are 4 Steps to Prepare for Your Move

Upgrading your digital commerce site from Magento 1.x to Magento 2 may seem like a daunting task. However, the many benefits of this platform, including optimized web pages, accelerated response times, increased efficiency for backend operations, and more database flexibility and scalability, outweigh any perceived hurdles of making the switch. For merchants considering this upgrade, […]

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Content & Commerce Dynamics: What You Need to Know

What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]

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Why You Need to Pay Attention to Content & Commerce

Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]

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