Posts Written By Kelsey Cadogan

5 PPC Strategies You Need to Ditch in 2016

It’s a new year. It’s time to leave your bad habits in the past. The following paid search management strategies are ineffective and unproductive – and should be stopped as you move into the new year. Optimize your account to set yourself up for success in 2016! Stop bidding on too many keywords. Now that […]

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Google Begins to Show Your Personal Data in Search Results

Get ready for another addition to the Google search results page, and this time, it’s personal! When signed into your Google account, you may start seeing your personal information pulled from other Google products (Gmail, calendar, etc.) right within the search results. Don’t worry, this information is only visible to you. It’s not seen when […]

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What’s the Deal with Yahoo Gemini?

As most all digital marketers already now, Microsoft & Yahoo renegotiated their search partnership last year, which changed how Yahoo serves the paid ads on their search results page. While they used to serve ads solely from the Bing Ads platform, they are now using ads from their own platform, as well as testing out […]

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5 Ad Copy Test Ideas for the Holiday Season & Beyond

  If you’re an e-commerce business that runs a lot of promotions in December to capture additional holiday traffic, this is a great time to take advantage of the high volume to test out ad copy variations and gain new insights into what users respond best to. Here are a few that I have tried […]

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Get Your PPC Account Ready for Holiday

The holiday season is quickly approaching. Is your PPC account optimized for the impending visibility and traffic increase? Here’s a nice checklist to help make sure you set yourself up for success this year. RLSA (Remarketing in Search) Bidding Increase your bids for visitors who have been to your site before. With the increase in […]

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Adwords Now Offers Black Friday & Cyber Monday Ad Extensions

Looking for another way to get your Black Friday & Cyber Monday deals into your ad copy? Well, now you can add an additional line of text to communicate your offer. A new type of structured snippet can be used to communicate special store hours, free shipping deals and order discounts. These structured snippets are […]

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How to Succeed with Holiday Promotions in PPC Ads

With the holiday season upon us, it’s time to talk about how you’re going to optimize your PPC ad copy to draw holiday shoppers to your site. Promotions and sale messaging are widely utilized to compete with the rest of the paid ads listed on the same results page. However, if you’re going to offer […]

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Bing Ads Now Offering Remarketing Audiences!

I’ve posted many articles about utilizing remarketing audiences to improve your Adwords account including How to Increase Adwords PPC Bids for Past Visitors to Your Site and my recent post on How to Improve Adwords Metrics with Audience Targeting. I have always lamented that Bing Ads doesn’t offer the same targeting abilities to reach past […]

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Tips for Targeting Different PPC Audiences

In my last post, I discussed the different options for audience targeting in Adwords. As you begin setting up those targets, keep in mind these key tips to ensure you set yourself up for success! Have a strategy. Don’t just pick random audiences without a strategy as to what you want to do with them. […]

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How to Improve Adwords Metrics with Audience Targeting

PPC ads are a great way to get in front of one of the most qualified audiences you can find – I mean, they’re literally searching for you! However by utilizing audience targeting, you can make your PPC strategy even more targeted and focused on the most relevant audience possible. For most e-commerce websites, adding audience […]

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