Posts Written By Jim Hertzfeld

CMO + CTO = CDO

“A lifetime is too long to find out what your customer’s lifetime value is” For some companies, it seems to be taking a lifetime to figure out how and where marketing and technology leadership will be sorted out in the digital age. I attended a great session at IRCE today, led by Jason Roussos of […]

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First Take: Demandware XChange 2016

Spring Break continues in Florida here at the Demandware XChange Conference. This is an impressive gathering of some of the most exciting brands and retailers sharing stories that are covering every retail trend and innovation, from omnichannel to personalization and globalization. And with brands like Under Armour, Tory Burch, and ECCO, this conference has the […]

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