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Archive for October, 2013

Memorial Hermann Uses Dynamics CRM for Patient Engagement Webinar

Most would agree that it’s critical to leverage technology solutions that’ll increase your competitive advantage while decreasing your costs. Healthcare organizations are doing just that, using Microsoft Dynamics CRM to reduce inefficiencies, optimize care plans and improve financial management. To learn more about customer relationship management (CRM), and specifically what your organization can accomplish using […]

Three Lessons Learned from HealthCare.gov

I have been following the rollout of the federal governments HealthCare.gov website and the subsequent healthcare exchanges. I have been reading many articles outlining the challenges that the team has faced with such a massive implementation, in a limited timeframe. There are many lessons to be learned from the HealthCare.gov story, but I would like […]

5 Spooktacular Fintech Trends for October

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]

7. A Patient Portal Is Contextual

You can find the entire, What Is a Patient Portal series here. Today’s discussion may have the most significant impact on a patient ability to understand their medical record but it’s also the most difficult to explain.  So let me give you some definitions: Contextual: The circumstances that form the setting for an event, statement, […]

Office 365; Beyond email, Innovating for the Future (infographic)

This interesting Office 365 infograpic was recently shared with me.  It contains some pretty impressive numbers 1 billion people on the planet are using Microsoft Word 2 out of 3 information workers are using SharePoint 90 out of 100 Fortune 100 companies are using Lync One in four of Microsoft’s Enterprise customers – Microsoft’s largest […]

Communities License Swap – What’s Best For You?

If you want to move from a customer/partner portal to Communities, you might find yourself faced with a dilemma: Should you swap your old portal licenses to Communities licenses, or not? Don’t be alarmed, of course, your existing portals aren’t going away, but you may want to move to take advantage of some of the […]

Content by Search Now Available in Office 365 SharePoint Online!

Intranets in SharePoint Online just got a lot more powerful. Hot off the presses from the SharePoint Blog, the Content (by) Search Web Part is now available in Office 365 SharePoint Online. This is a major announcement for those looking to do intranets on SP Online, because this web part allows you to easily deliver […]

Is Digital Marketing Dead?

Melody Smith Jones, project manager at Perficient, is visiting her hometown of Cincinnati today and wrote a blog post on Procter and Gamble and the change in the digital marketing landscape. It is these two things that my city is known for, P&G and digital marketing, that bring me to my next point: digital marketing […]

Digital Marketing is Dead?

Melody SmithJones (@MelSmithJones) has a great article on the newest evolution of Digital Marketing.  No, it hasn’t flatlined. Instead it’s matured to the point where digital marketing is marketing.   Here are the points he was making in summary: The average amount of time consumers spend with digital media every day could surpass television viewing […]

6. A Patient Portal Is Process Driven

You can find the entire series here in the initial post. You may wonder why I even mention process for a patient portal.  I mean, a patient logs on, does his or her business, and logs off.   There’s not much process.  From that viewpoint, you are correct, there’s not much process.  However, in order […]

Why Facebook Is Failing Marketers

Forrester and Nate Elliott just released a short but insightful paper on Why FaceBook is Failing Marketers.  He and the other authors include survey feedback from the value marketing professionals receive from Facebook.  It’s worth it to read the whole article if you have access to Forrester. What I like best is his analysis of […]

Has digital marketing flatlined?

Today I herald to you from my hometown of the Queen City (otherwise known as the midwestern gem of Cincinnati). In the business world Cincinnati is often known as the “Home of Procter & Gamble”. However, it is also home to an even more important, and oftentimes more surprising, business engine. After New York City […]

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