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Archive for September, 2012

Do People Use Social Media to It's Fullest Advantage?

I didn’t know whether to laugh about this article at Mashable or to take it seriously when I read the title, “Most People Don’t Use Social Media to its Fullest Potential”  My first thought that of course, we aren’t using anything to it’s fullest potential let alone a relatively new tool that half the population […]

Do People Use Social Media to It’s Fullest Advantage?

I didn’t know whether to laugh about this article at Mashable or to take it seriously when I read the title, “Most People Don’t Use Social Media to its Fullest Potential”  My first thought that of course, we aren’t using anything to it’s fullest potential let alone a relatively new tool that half the population […]

IBM Websphere Portal 8: Web Experience Factory and the Cloud

Packt Publishing has recently published the book IBM Websphere Portal 8: Web Experience Factory and the Cloud.  I am proud to say that I was an editor for this book, which let me give feedback to the authors and publisher on its contents. The book takes the approach of developing a complete portal application from start […]

Five Ways to Get Ready for SharePoint 2013

Unfortunately, the NFL won’t give my Green Bay Packers back the win that was stolen from them by the replacement refs earlier this week, but I’m going to do my small part to balance out the karma of that.  I have something to give to you, loyal readers.  Yes, it’s a present– my list of five things you […]

Social Business: LinkedIn Needs Some Positive Reinforcement

Whenever I’m doing a social strategy workshop with one of my clients, I like to stress a simple point when it comes to behavior change: Positive reinforcement gets results.  This is something I learned years ago when studying to become a teacher.  Although I never ran a classroom for long, I suppose you can say this […]

Siebel Analytics Overview and Practicing

It is aware that Siebel is the top 1 software in customer relationship management in either vertical or horizon industry. As an important part of business intelligence, Siebel analytics was usually marketed along with Siebel industry application to install in many organizations as a whole application set. In late 2005, Oracle acquired Siebel application and […]

Bing, Klout, SQL, Hadoop and the Power of Social: Real Time Collaboration!

I’m always fascinated by the power of Social to connect people and information quickly. I’m also intrigued by the sense of community that can be driven by social collaboration, and how that community can drive crowd-sourced content curation. Here’s an example of that community collaboration at work.  ZDNet‘s MaryJo Foley published a post yesterday on […]

Reasons #1 and #2 to be excited about Dreamforce: Teaming in the Cloud

Dream Team… Assemble in the Cloud! It’s finally come and gone! After months and weeks of buildup, including my own running buildup to the event, Dreamforce was wonderous week! This is an exciting time! I got to hang with almost twenty of my colleagues as a team. No small feat considering we’re coming from all over North America, spanning multiple time […]

The Most Compelling Case for Building Member Loyalty

I’ve been working on some projects lately where I am giving advice to health plans attempting to take advantage of market forces and grow their member loyalty strategies in kind. It’s not only my job to know our own target market (them) but also to be intimately familiar with their target market (you) as well. […]

Outlook on Oracle OpenWorld 2012

On Sept. 30 – Oct. 4, global financial services professionals and insurance industry executives will attend Oracle OpenWorld in San Francisco, the most important education and networking event for Oracle technologists, customers and partners. While you’re there, catch up with the Perficient team, an Oracle Platinum Partner, for hands-on demos, a track session, and drawings […]

LinkedIn Just Got Really Social!

LinkedIn has recently made a number of changes to make the LinkedIn experience more social and to drive more engagement.  The changes include Facebook like alerts for comments and likes on a specific activity. Comments and activity beyond your 1st level LinkedIn connections can now occur. Essentially LinkedIn has taken Facebook like interaction,  added it […]

Social goes south

I recently came across an inforgraphic on social media blunders and mistakes.  Some of them we have heard, some are more obscure.  Bottom line, companies should have a plan for when things go south on social.  Using tools like HootSuite Enterprise or Radian6 from Salesforce.com help coordinate social messaging but it doesn’t prevent all gaffes […]

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