In “Contact Center Analytics – Global Market Trajectory & Analytics”, a recent report by Research and Markets, the global market for Contact Center Analytics is projected to reach US$2.6 Billion by 2027. This projection comes as a revision of the prior estimate, which was capped at US$963.7, representing a growth of more than 15% over […]
Posts Tagged ‘Custom Analytics’
Custom Adobe Analytics Tracking Using Google Tag Manager
On a recent project, I’d gotten an interesting request to implement custom Adobe Analytics tracking for a web application using Google Tag Manager (GTM) for tag management. The customer already used Google Tag Manager for tracking AdSense and other ad tools but they had a legacy implementation of Adobe Analytics that they wanted to use […]