Posts Categorized as Innovation and Insights

From #AdobeSymp: On-Demand Economy Leads to Consumer Revolution

This week’s 2017 Adobe Symposium in NYC was one of the most well-attended events I’ve been to in a long time. Adobe did an excellent job articulating the consumer shift. People are no longer making purchases based solely on the quality/functionality/capabilities of specific goods and services, but are instead buying based on the overall brand experience. […]

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Where’s Retail Banking Headed? Digital Trends from Adobe

I had the pleasure of attending an Adobe Café in NYC earlier last week. The Cafés are a series of workshops Adobe is hosting for its partners. This one in particular was specifically geared towards business development in the financial services industry. Christopher Young, director of industry strategy and marketing for financial services at Adobe, presented some great statistics […]

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5 Visions Realized with Adobe Experience Cloud

This week I attended the Adobe Partner Cafe event in San Francisco, where I learned about the transformational visions Adobe has built into their digital experience solutions suite, Adobe Experience Cloud. Adobe Experience Cloud is a new omnichannel term Adobe introduced this year to more broadly serve all the digital marketing solutions they have, including Adobe Marketing Cloud, Adobe Analytics Cloud […]

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Open Source AEM Core Components, A New Hope

“As Maine goes, so goes the nation” is a phrase that at one time was in wide currency in United States politics. The phrase described Maine’s reputation as a bellwether state for presidential elections.  As an Adobe Experience Manager (AEM) developer, it is not what proceeds from the Pine Tree State that concerns me, it is […]

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Perficient’s Dan Klco Wins AEM Rockstar at #AdobeSummit

The first Adobe Rockstar contest and session took place during last week’s Adobe Summit 2017. A few months ago, marketers and technologists submitted their top Adobe Experience Manager (AEM) tips, and five AEM gurus won a free pass to attend Summit as well as the opportunity to present in the session, Adobe Experience Manager Rockstar: The top tips […]

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Adobe and Microsoft Announce Availability of New Integrations and Offerings

Adobe and Microsoft have started to roll out the solutions they announced in September 2016 that help both companies fill out key gaps in their portfolios. Here are three of the key new offerings from Adobe and Microsoft: Integration of Microsoft Dynamics with Adobe Campaign.  One missing piece of Adobe’s marketing portfolio is CRM and Dynamics […]

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7 Must-Attend #AdobeSummit Twitter Chats

Every day of Adobe Summit 2017 will bring forth tons of great digital marketing insights. We’ve rounded up seven opportunities to rub elbows with some of the brightest minds at the conference, or join in the conversation from anywhere online. #AdobeChat There will be two chats live on site from Adobe Summit: 1. “Predictions on the […]

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Perficient, Adobe Premier Partner, to Speak at Summit

We are excited to announce Perficient, together with our digital agency, Perficient Digital, has achieved Adobe Premier partner status, and will also be presenting at next week’s Adobe Summit 2017, taking place March 19-23 in Las Vegas. As one of six Adobe Premier partners worldwide (the highest regional designation in a particular Adobe geography), the partnership is a testament […]

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Financial Services Trends of 2017: Customer Experience

Companies of all shapes and sizes (and industries) strive to provide a better, more consistent, customer experience. Generally speaking, some industries are ahead of others. While there are certainly outliers, many financial services companies said they’ve yet to reach “maturity” in their approach to customer experience. Couple this with the fact that, according to Edelman’s […]

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Built to Run in 2017: How We’re Delivering on Our Credo

One month into 2017, and the Adobe Practice at Perficient Digital is off and running. And speaking of running, we’re excited to announce our campaign for 2017: Built to Run. The spirit of this campaign is focused on Digital Marketing, and its purpose is to promote the Adobe Solutions and Services we offer. More specifically, how we […]

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