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Archive for the ‘Campaigns & Marketing Automation’ Category

Data Silos And The Customer Journey

I ran across an interesting blog post by Kerry Reiley on Knocking Down Data Silos To Map The Customer Journey. I’m not going to belabor the obvious problem of silos.  It’s easy to see and no one will gainsay you.   That said, Kerry had two great points about solving the problem with the right data. […]

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7 Expert Tips for Success with Digital Marketing Platforms

The customer experience (CX) is paramount to digital marketing success. As a marketer, you know that quality data is essential to better understanding customers and delivering on your brand promise. You also know that delivering optimized content and creating a personalized experience across all channels are key to driving customer engagement. However, delivering a top-notch […]

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Solving 3 Common Digital Marketing Challenges with Adobe

While listening to Brad Rencher speak at Adobe Summit 2016, something he said stuck with me. “Marketers are no longer in the business of selling products – we are selling experiences.” The proliferation of technology, such as smartphones and the Internet of Things, make it possible to engage with customers on a one-to-one basis. However, […]

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Adobe & Demandware: Cloud Integration for Content & eCommerce

Make no mistake—this week’s announcement of an Adobe/Demandware partnership is a pretty big deal for online retailers. In the words of Demandware VP Tom Griffin: By integrating best-in-class rich content authoring and creation with best-in-class enterprise commerce, we can provide a single, unified solution for all consumer touchpoints. At the same time, retailers can optimize […]

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Adobe Summit: Wed General Session Abbie Wombach & George Clooney

Abbie Wombach holds the FIFA record for the most international goals among men and women soccer players. She’s also a two time Olympic Gold Medalist Question: Since you retired you’ve been doing cool things Answer: I’ve been pretty busy.  I traveled around the world talking to FIFA and CEO’s  I want to change the world. […]

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Adobe Summit: Wednesday General Session- Donny Osmond and Mattel

It’s the second day of Adobe Summit and the second general session focused more on the personal side of the Experience Wave Adobe highlighted on the first day. John Mellor, VP Strategy and Business Development, began the session. He introduced Donny Osmond to start. John and the audience sang a song from Mulan.  The concept: […]

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The Dawn of the Experience Era – Adobe Summit, Day 1 Recap

Lots of excitement during the first full day of Adobe Summit 2016! Was it just me, or did your brain feel like it couldn’t hold any more information at the end of the day? Among 10,000+ Summit attendees, I was blown away by the announcements and demos during the General Session. Here are the highlights, […]

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Adobe Summit: Future Telling 2016

Tamara Gaffney, Principal Analyst Adobe Digital Index and R”Ray” Wang, Principal Analyst of Constellation research were ready to make predictions with their big data crystal ball. They took on a variety of topics……….. all digital marketing related of course. Note: Big Data refers to the variety of events in the Marketing Cloud including Adobe Analytics. […]

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Adobe Summit: General Session Key Tech Announcements

It’s about the Adobe Cloud Platform.  The Adobe Marketing Cloud is the most well rounded on the planet. Adobe Digital Index Adobe Digital Economy project: insights from key analytics at a macro level. Brand Rencher is excited to showcase the new changes Will see key changes New interface across all the products Mobile innoveation Data […]

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Adobe Summit: General Session-Shantanu, Brad Rencher, McDonalds

The Adobe Summit 2016 General Session opened Shantanu Narayen, CEO of Adobe, welcoming the crowd.  He gave several examples of success: Deadpool and their social campaign with an irreverent tone.  It led to a huge grossing film Mastercard started their Priceless surprises campaign in digital form Digital Experience has made it easy to book your […]

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Perficient Adobe Blog

Our Adobe practice experts help clients understand opportunities, challenges, trends and the platform technology needed to deliver end-to-end, integrated digital marketing platform solutions to fully realize the value of their Adobe investment.