Posts Categorized as Analytics, Optimization & Personalization

Adobe and Microsoft, Bringing Together Marketing and Sales

At the recent Adobe Symposium in Chicago, I had the chance to attend a presentation by Dr. Cedric D Alford. Dr. Alford is leading the go to market strategy for the Adobe-Microsoft partnership. To this point, I have to admit, I’ve struggled to see how these two industry giants benefit from a partnership, even though […]

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Making It Count: Deliver Personalized Experiences in Healthcare

Personalization is becoming increasingly popular in a number of industries (take retail or travel, for example). And consumers have come to expect relevant messages, tailored specifically for them. Even the most highly regulated, high-touch industries like healthcare have been impacted by this shift. People are used to on-demand, at-your-fingertips digital experiences, and expect the same level […]

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Analytics: the Rise of Customer Intelligence

Recently, I had the opportunity to attend the Adobe Analytics Partner Café in Chicago. This awesome event was a gathering of fellow Adobe Analytics practitioners and partners to hear directly from Adobe about the roadmap of the Adobe Analytics Cloud, get insights into Adobe.io and network with other experts.   2018: The Year of Customer Intelligence   The primary trend […]

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#AdobeChat: A Recap on Effective Optimization Programs

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

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AEM DataLayer on Tour: IMMERSE17

I’m thrilled to be presenting AEM DataLayer at #IMMERSE17, the global virtual conference for the AEM Developer Community on May 17th at 3:15 PM PT. This talk will extend on my #AEMRockstar presentation on the AEM DataLayer library and will get into more details about how to use the AEM DataLayer library to easily integrate […]

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Use Digital Marketing Layers Like an #AEMRockstar

This year’s Adobe Summit was the biggest and best yet. It was also the inaugural year for the AEM Rockstar competition and session. Dan Klco, an experienced Adobe Digital Marketing Technical Lead, Solution Architect, Consultant and Advisor from Perficient, nailed his presentation and wowed both attendees and the judging panel. As the winner, he took home […]

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Custom Adobe Analytics Tracking Using Google Tag Manager

On a recent project, I’d gotten an interesting request to implement custom Adobe Analytics tracking for a web application using Google Tag Manager (GTM) for tag management. The customer already used Google Tag Manager for tracking AdSense and other ad tools but they had a legacy implementation of Adobe Analytics that they wanted to use […]

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Personalization is a Hot Topic: How Do You Make it Work?

At Adobe Summit 2017, personalized customer experience was on display in the general sessions, sneaks and many other areas. However, in talking with individuals, I kept hearing that personalization is what they want to do, but they are finding it difficult to replicate what they see at conferences. Some stats to support why personalization is […]

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Adobe Sneaks 2017: My Rating for Each Sneak

For the past six years at Adobe Summit one of the highlight sessions is called Adobe Sneaks. In this session, Adobe employees display their ideas on future projects and innovations for Adobe customers, potential customers and partners. Not all of the innovations displayed at Sneaks make it into actual products, but in the past, most sneaks have […]

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Top 10 Innovations in Adobe Experience Manager Sites

Adobe’s Irina Guseva and Cedric Huesler presented this session at Adobe Summit 2017.  These innovations are coming out in version 6.3, which is due sometime in April 2017. Without further ado, here are the top 10: All you need is a plan – there are so many parts to AEM and the number of people […]

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