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Personalization is a Hot Topic: How Do You Make it Work?

At Adobe Summit 2017, personalized customer experience was on display in the general sessions, sneaks and many other areas. However, in talking with individuals, I kept hearing that personalization is what they want to do, but they are finding it difficult to replicate what they see at conferences. Some stats to support why personalization is […]

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#AdobeSummit Standout: PhoneGap and Framework7 for Mobile Apps

We’ve seen many innovative features and products launched at Adobe Summit 2017. As a developer, one cool feature that attracted me the most was the development of a hybrid mobile application with PhoneGap along with Framework7 open source UI framework. When developing a mobile application using JavaScript, CSS and native libraries, I have faced issues with […]

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Adobe Sneaks 2017: My Rating for Each Sneak

For the past six years at Adobe Summit one of the highlight sessions is called Adobe Sneaks. In this session, Adobe employees display their ideas on future projects and innovations for Adobe customers, potential customers and partners. Not all of the innovations displayed at Sneaks make it into actual products, but in the past, most sneaks have […]

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Mobile App vs Mobile Web – How to Decide Between the Two?

At Adobe Summit 2017, Travis Sabin, Mobile App Product Manager at Adobe, and Benjamin Weiss, Mobile Product Manager at Walgreen Co., presented “The Scuffle on the Strip – Mobile App vs Mobile Web.” Both Mobile App and Mobile Web represent different views of how to supply the best experience for your customers and each have […]

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Top 10 Innovations in Adobe Experience Manager Sites

Adobe’s Irina Guseva and Cedric Huesler presented this session at Adobe Summit 2017.  These innovations are coming out in version 6.3, which is due sometime in April 2017. Without further ado, here are the top 10: All you need is a plan – there are so many parts to AEM and the number of people […]

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Adobe Digital Insights’ Top 10 Predictions at Adobe Summit 2017

Ray Wang of Constellation Research and Tamara Gaffney with Adobe Digital Insights made predictions about digital video, social media, advertising, mobile and commerce today. Tamara has access to lots of anonymous data in the Adobe cloud. Tamara started by reviewing last year predictions. They were right about flexible screens, voice, connected TVs and VR impact […]

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Leaders Join Together at Inspiring #AdobeSummit Women in Tech Breakfast

We had an inspiring start to Adobe Summit today. Our team at Perficient was honored to take part in the Women in Tech Breakfast. A round of introductions kicked off the event and highlighted the many powerful women leaders joined together at one table. Attendees included representatives of Cardinal Health, Cedars-Sinai, Finning, GM Financial, Kaiser […]

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Adobe and Microsoft Announce Availability of New Integrations and Offerings

Adobe and Microsoft have started to roll out the solutions they announced in September 2016 that help both companies fill out key gaps in their portfolios. Here are three of the key new offerings from Adobe and Microsoft: Integration of Microsoft Dynamics with Adobe Campaign.  One missing piece of Adobe’s marketing portfolio is CRM and Dynamics […]

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Kicking off Adobe Summit 2017 with a Look Back and Forward

Adobe kicked off Adobe Summit 2017 with a Business Partner Day. Several Adobe executives spoke about Adobe’s growth over the past few years, the strategies they have in place and recent performance numbers. Adobe embarked on their cloud strategy back in 2011 and in 2016 Adobe had 20% YoY increase in revenue. In their Marketing […]

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Customizing Component Reports in Adobe Experience Manager

Many times, I have felt it would be good if I could have a bird’s eye view of all the components available in my project, along with details about how and where they are used. Fortunately, AEM has provided us with out-of-the-box (OOTB) components under /libs/cq/reporting/components and corresponding templates under /libs/cq/reporting/templates. We can customize/extend the OOTB […]

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Our Adobe practice experts help clients understand opportunities, challenges, trends and the platform technology needed to deliver end-to-end, integrated digital marketing platform solutions to fully realize the value of their Adobe investment.

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