Posts Written By Taylor Rhyne

2017 Digital Marketing Trends & Priorities [Survey Results]

For eight years running, Adobe has surveyed industry leaders around the world to understand the latest trends and priorities in digital marketing. This year, Adobe surveyed 1,165 digital marketers in enterprise companies in the US, Canada, UK, France, and Germany. You can see these insights come to life in a beautifully creative HTML experience, and/or download a […]

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A Glimpse Into Life as an Adobe-Certified Architect at Perficient

I’ve worked with the Adobe group at Perficient Digital for about nine months now, and I can’t say enough about the close-knit team. They are smart, hard-working, and fun to be around. Despite having demanding schedules, and often being onsite with clients, they are always willing to provide marketing support and thought leadership. This Adobe […]

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7 Tips to Achieve Digital Marketing Nirvana

Ask three digital marketers what their biggest challenges are, and you’ll likely get three different answers. But is there an underlying theme? Common goal? In most cases, yes. We all seem to be striving to make informed, data-driven decisions, and in turn, improve the customer experience. Overcoming the major challenges marketers face today – elevated […]

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Making It Count: Deliver Personalized Experiences in Healthcare

Personalization is becoming increasingly popular in a number of industries (take retail or travel, for example). And consumers have come to expect relevant messages, tailored specifically for them. Even the most highly regulated, high-touch industries like healthcare have been impacted by this shift. People are used to on-demand, at-your-fingertips digital experiences, and expect the same level […]

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Digital Asset Management: No Longer a ‘Nice to Have’

As companies undergo digital transformation, and look to become an ‘experience business’ that delivers second to none experiences to their customers and drives brand loyalty, there’s more pressure on marketing teams to create compelling, interactive and visually appealing content. With content in such high demand, marketing leaders seek to streamline the use of digital assets, and are […]

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#AdobeChat: A Recap on Effective Optimization Programs

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

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Use Digital Marketing Layers Like an #AEMRockstar

This year’s Adobe Summit was the biggest and best yet. It was also the inaugural year for the AEM Rockstar competition and session. Dan Klco, an experienced Adobe Digital Marketing Technical Lead, Solution Architect, Consultant and Advisor from Perficient, nailed his presentation and wowed both attendees and the judging panel. As the winner, he took home […]

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Perficient, Adobe Premier Partner, to Speak at Summit

We are excited to announce Perficient, together with our digital agency, Perficient Digital, has achieved Adobe Premier partner status, and will also be presenting at next week’s Adobe Summit 2017, taking place March 19-23 in Las Vegas. As one of six Adobe Premier partners worldwide (the highest regional designation in a particular Adobe geography), the partnership is a testament […]

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Financial Services Trends of 2017: Customer Experience

Companies of all shapes and sizes (and industries) strive to provide a better, more consistent, customer experience. Generally speaking, some industries are ahead of others. While there are certainly outliers, many financial services companies said they’ve yet to reach “maturity” in their approach to customer experience. Couple this with the fact that, according to Edelman’s […]

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