Posts Written By Stephanie Gallina

Top Digital Marketing Trends to Watch in 2017: Real-Time Personalization

Personalization continues to be a hot topic because it’s essential for companies that want to win and retain customers in the “era of customer experience.” Related trends covered in previous posts, leveraging data to improve the customer journey and the maturity of the IoT, go hand-in-hand with real-time personalization. While this trend is not mainstream yet, the […]

Read more
augmented reality, virtual reality, AR, VR

Top Digital Marketing Trends to Watch in 2017 – Augmented Reality

The Internet of Things, connected devices, the use of customer data and insights to personalize experiences – all of these are part of our daily lives. Now augmented reality (AR) arrives on the scene with the potential to shape customer experiences like never before. With smartphones in the hands of 72% of U.S. adults, there are […]

Read more

Top Digital Marketing Trends to Watch in 2017: Data + Personalized Experiences

In the increasingly noisy world of communication channels and touch points, marketers realize it takes a lot more than a creative campaign to stand out from the competition. Knowing your customers and creating an experience that’s second to none are essential. According to eConsultancy: Every customer is on their own unique journey… marketers can ‘own’ […]

Read more

Year in Review: Your Favorite Adobe Blog Posts of 2016

As 2016 draws to a close, it’s time to reflect on all the insights shared on the new Adobe partner blog. Let’s recap the most-read posts for the year: 10 | Protecting Your Adobe Analytics Implementation from Start to End Review the list of tools that can make your life easier when auditing your Adobe […]

Read more

Top Digital Marketing Trends to Watch in 2017: Measuring Content Performance

The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. As we approach a new year, we’ll take a closer look at the top six digital marketing trends to watch. Trend #1 – Measuring content marketing performance will surpass the importance of content management Content management has […]

Read more

Six Questions to Guide Your Personalization Strategy

Once your customer data is in order and you have the internal resources you need to incorporate build personalization into your marketing, you’ll need to decide which strategy best suits your business. (For more on this, read about the four strategies that make up the Personalization Spectrum.) Creating and implementing these different levels of personalization […]

Read more

Cardinal Health Web Redesign Receives Marketing IMPACT Award

For the past three years, Modern Healthcare and its sister publication Advertising Age have partnered to recognize the healthcare industry’s best advertising, marketing, promotional, and communications campaigns across all channels. Cardinal Health, one of our clients, recently received the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma. Perficient Digital’s Adobe practice was the […]

Read more

Top 6 Digital Marketing Trends to Watch in 2017

Digital marketing is perpetually evolving. Technology has changed the way we communicate, research, and engage with each other – not to mention the brands we love. The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. 89% of executives believed customer experience would be the primary […]

Read more