Just a few decades ago, marketers dreamed of the opportunity to target individual customers. Fast-forward to today, and it’s a reality. We now live in an always-connected world where customers are creating volumes of data that makes it possible to personalize marketing across millions of devices.
94% of companies realize that personalization is critical to future success (Source: Econsultancy)
However, a study by the Direct Marketing Association states that 60% of marketers are unsure of how to deliver personalized content in real-time.
Tailoring the customer experience at each stage of the journey may still seem aspirational to some, but it’s not impossible. When you implement your personalization strategy through a phased approach, you’ll be able to achieve the ultimate goal.
Download guide, and learn how to Crawl, Walk, Run, and Fly as you implement personalization. This guide will also help you:
- Understand the common challenges to personalization
- Advance your marketing along the Personalization Spectrum
- Learn the steps to implement your strategy
- Understand Adobe Marketing Cloud solutions that will support the implementation
