Adobe Perspectives on Adobe Digital Marketing Platform Technologies

Adobe and Microsoft, Bringing Together Marketing and Sales

At the recent Adobe Symposium in Chicago, I had the chance to attend a presentation by Dr. Cedric D Alford. Dr. Alford is leading the go to market strategy for the Adobe-Microsoft partnership. To this point, I have to admit, I’ve struggled to see how these two industry giants benefit from a partnership, even though […]

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Making It Count: Deliver Personalized Experiences in Healthcare

Personalization is becoming increasingly popular in a number of industries (take retail or travel, for example). And consumers have come to expect relevant messages, tailored specifically for them. Even the most highly regulated, high-touch industries like healthcare have been impacted by this shift. People are used to on-demand, at-your-fingertips digital experiences, and expect the same level […]

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How to Use The Google Closure Compiler with AEM 6.2+

The Google Closure Compiler was added to AEM in version 6.2 as a new script compiler bundle. This means that AEM can now use the Closure Compiler to code-check and minify JavaScript instead of using the YUI Compressor, which is buggy and was last released on 07/03/2013 (at the time of this post). To check […]

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Analytics: the Rise of Customer Intelligence

Recently, I had the opportunity to attend the Adobe Analytics Partner Café in Chicago. This awesome event was a gathering of fellow Adobe Analytics practitioners and partners to hear directly from Adobe about the roadmap of the Adobe Analytics Cloud, get insights into Adobe.io and network with other experts.   2018: The Year of Customer Intelligence   The primary trend […]

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Four Tips for AEM Beginners: Overcoming Common Issues

This blog primarily targets Adobe Experience Manager (AEM) beginners in an attempt to solve/ familiarize them with typical problems encountered when they start using AEM, and how to resolve those problems. Don’t feel like you are alone in this… I have run into many of the problems myself and gotten stuck. Not knowing how to […]

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From #AdobeSymp: On-Demand Economy Leads to Consumer Revolution

This week’s 2017 Adobe Symposium in NYC was one of the most well-attended events I’ve been to in a long time. Adobe did an excellent job articulating the consumer shift. People are no longer making purchases based solely on the quality/functionality/capabilities of specific goods and services, but are instead buying based on the overall brand experience. […]

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How To Switch From WCMUsePojo To Sling Models in AEM Part Two – JUnit Test

As you may know, unit testing and test-driven development (TDD) are important for making sure your code complies with the design, is scalable among your team, and provides automated regression. Often times, the JUnit test and component back-end Java code come hand in hand. An AEM developer who writes the component logic is also responsible […]

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AEM with Front-end Technologies Like Grunt

This post will demonstrate how to use Grunt and Grunt plugins with AEM archetype projects. The purpose of front-end technologies integrated with AEM projects is to automate various tasks like Sass lint, compile Sass into CSS, minify CSS, merge JS files, JS error checking, and minify JS. With the use of front-end technologies like Node, […]

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Where’s Retail Banking Headed? Digital Trends from Adobe

I had the pleasure of attending an Adobe Café in NYC earlier last week. The Cafés are a series of workshops Adobe is hosting for its partners. This one in particular was specifically geared towards business development in the financial services industry. Christopher Young, director of industry strategy and marketing for financial services at Adobe, presented some great statistics […]

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