Adobe Perspectives on Adobe Digital Marketing Platform Technologies

Why Healthy Tension is Good for Your Project

Too much tension is deadly for teams and projects, causing fraying tempers and relationships. Too little tension can also endanger projects, by allowing one perspective to control the project, to the detriment of others.   Many teams and perspectives are required to create a successful digital marketing solution team. Digital marketing teams may include digital […]

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Upgrading to AEM 6.3: When runAllPreUpgradeTask() Fails

For upgrades to AEM 6.3, Adobe has provided a pre-upgrade task package to make the process easier on implementers. The main task is runAllPreUpgradeTask(), which takes care of executing Revision Cleanup, Version Purge, Workflow Purge, Audit Log Maintenance, and Generate Bundle List File. When I ran runAllPreUpgradeTask(), it started the process, but after a while, […]

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Features That Will Make You Love AEM 6.3 Workflows

In earlier releases of Adobe Experience Manager (AEM), there’s no way of knowing whether the editing page is in the workflow process. Authors need to go into workflow inbox to look and see if they have any pages/items assigned as part of the workflow. With the release of AEM 6.3, Adobe has increased productivity with […]

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A Glimpse Into Life as an Adobe-Certified Architect at Perficient

I’ve worked with the Adobe group at Perficient Digital for about nine months now, and I can’t say enough about the close-knit team. They are smart, hard-working, and fun to be around. Despite having demanding schedules, and often being onsite with clients, they are always willing to provide marketing support and thought leadership. This Adobe […]

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7 Tips to Achieve Digital Marketing Nirvana

Ask three digital marketers what their biggest challenges are, and you’ll likely get three different answers. But is there an underlying theme? Common goal? In most cases, yes. We all seem to be striving to make informed, data-driven decisions, and in turn, improve the customer experience. Overcoming the major challenges marketers face today – elevated […]

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Handling Large Resolution Images in AEM

Recently I ran into an issue where one of my images was not appearing correctly on my Adobe Experience Manager (AEM) page. Upon a closer look, it appeared that AEM was downscaling the web image when used in my Image Component. After hours of research, we discovered this is an issue driven by the default […]

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10 Takeaways from Adobe’s Digital Marketing Masters Workshop

I had the opportunity to attend the first-ever Adobe Digital Marketing Masters Workshop in the Adobe office in San Francisco last week. The 5-day in-classroom workshop was packed with knowledge and hands-on information about some of the most popular Adobe Experience Cloud products, including Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Analytics, Dynamic Tag Management, […]

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Information Architecture: Key to Digital Marketing Success

Why should you care about your Information Architecture (IA)? A good IA sets the groundwork for a good project, a bad IA causes churn and can overwhelm even a good implementation team. Information Architecture is the process of categorizing and organizing content and data into a structure that makes sense for both programs and people. […]

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How to Transform Replication URLs in AEM

If you are ever faced with the requirement of replicating AEM content between systems where the content hierarchy on one of the systems does not exactly match the other system, this post is for you. Let’s take this example: Your AEM author instance has pages under “/content/site/page/” and you have a sling mapping that transforms incoming URLs: […]

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