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Perspectives on Adobe Digital Marketing Platform Technologies

Adobe and Microsoft: Preserving the Status Quo is Not a Strategy

“Preserving the status quo is not a strategy.”  That’s how Adobe CEO Shantanu Narayen kicked off the Adobe Summit on Tuesday. He was speaking of digital disruption and transformation in general, but what amounted to a vision statement could just as easily sum up the burgeoning new alliance between his company and Microsoft. The status […]

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Mobile App vs Mobile Web – How to Decide Between the Two?

At Adobe Summit 2017, Travis Sabin, Mobile App Product Manager at Adobe, and Benjamin Weiss, Mobile Product Manager at Walgreen Co., presented “The Scuffle on the Strip – Mobile App vs Mobile Web.” Both Mobile App and Mobile Web represent different views of how to supply the best experience for your customers and each have […]

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Top 10 Innovations in Adobe Experience Manager Sites

Adobe’s Irina Guseva and Cedric Huesler presented this session at Adobe Summit 2017.  These innovations are coming out in version 6.3, which is due sometime in April 2017. Without further ado, here are the top 10: All you need is a plan – there are so many parts to AEM and the number of people […]

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Adobe Digital Insights’ Top 10 Predictions at Adobe Summit 2017

Ray Wang of Constellation Research and Tamara Gaffney with Adobe Digital Insights made predictions about digital video, social media, advertising, mobile and commerce today. Tamara has access to lots of anonymous data in the Adobe cloud. Tamara started by reviewing last year predictions. They were right about flexible screens, voice, connected TVs and VR impact […]

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Leaders Join Together at Inspiring #AdobeSummit Women in Tech Breakfast

We had an inspiring start to Adobe Summit today. Our team at Perficient was honored to take part in the Women in Tech Breakfast. A round of introductions kicked off the event and highlighted the many powerful women leaders joined together at one table. Attendees included representatives of Cardinal Health, Cedars-Sinai, Finning, GM Financial, Kaiser […]

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Adobe and Microsoft Announce Availability of New Integrations and Offerings

Adobe and Microsoft have started to roll out the solutions they announced in September 2016 that help both companies fill out key gaps in their portfolios. Here are three of the key new offerings from Adobe and Microsoft: Integration of Microsoft Dynamics with Adobe Campaign.  One missing piece of Adobe’s marketing portfolio is CRM and Dynamics […]

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Adobe Launches Advertising Cloud

Today Adobe announced their newest cloud product – Adobe Advertising Cloud – that promises to unify advertising efforts from non-digital to digital channels. Advertising Cloud is a combination of Adobe’s existing Media Optimizer and recently acquired TubeMogul. Main offerings of the Advertising Cloud include: Search management Automated ad buying Creative optimization Advertising cloud includes the following specific […]

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Kicking off Adobe Summit 2017 with a Look Back and Forward

Adobe kicked off Adobe Summit 2017 with a Business Partner Day. Several Adobe executives spoke about Adobe’s growth over the past few years, the strategies they have in place and recent performance numbers. Adobe embarked on their cloud strategy back in 2011 and in 2016 Adobe had 20% YoY increase in revenue. In their Marketing […]

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7 Must-Attend #AdobeSummit Twitter Chats

Every day of Adobe Summit 2017 will bring forth tons of great digital marketing insights. We’ve rounded up seven opportunities to rub elbows with some of the brightest minds at the conference, or join in the conversation from anywhere online. #AdobeChat There will be two chats live on site from Adobe Summit: 1. “Predictions on the […]

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Perficient, Adobe Premier Partner, to Speak at Summit

We are excited to announce Perficient, together with our digital agency, Perficient Digital, has achieved Adobe Premier partner status, and will also be presenting at next week’s Adobe Summit 2017, taking place March 19-23 in Las Vegas. As one of six Adobe Premier partners worldwide (the highest regional designation in a particular Adobe geography), the partnership is a testament […]

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Perficient Adobe Blog

Our Adobe practice experts help clients understand opportunities, challenges, trends and the platform technology needed to deliver end-to-end, integrated digital marketing platform solutions to fully realize the value of their Adobe investment.